Driving Smarter Growth with AI Across the Adobe B2B Stack

As AI reshapes the future of B2B marketing, the opportunity for leaders is not simply to adopt it, but to apply it where it creates measurable business value.

This event will examine how organisations can use AI across the Adobe B2B ecosystem - from Marketo Engage to Adobe Journey Optimizer B2B - to enhance customer engagement, streamline operations and drive smarter growth. The focus will be on practical application, strategic prioritisation and maximising return without overengineering the martech stack.

Designed for both marketing leaders and practitioners, the session will focus on what AI readiness really looks like, where the biggest value opportunities sit, and how to turn existing Adobe investments into measurable business impact.

Why Attend?

Adobe’s B2B offering is evolving fast, and with it, the opportunity to make AI a more practical and valuable part of your marketing operations. But for many teams, the challenge is not a lack of ambition. It is knowing where to start, what is possible within the stack they already have, and what needs to be in place to make AI work effectively.

This event is designed to help you cut through the noise and focus on the areas that matter most. We will unpack the latest B2B announcements from Adobe Summit, explore how AI agents and emerging capabilities could change the way teams work, and look at the foundations needed to support long-term success, from data quality to integrations and governance.

Whether you are shaping strategy, managing platforms or driving day-to-day execution, you will leave with a clearer view of where AI can create value across the Adobe B2B stack and what your next steps should be.

What you'll take away:

• A clear view of the biggest B2B announcements and takeaways from Adobe Summit
• A better understanding of AI agents across Adobe Experience Platform and how to assess where they fit
• Insight into Adobe Agent Builder and what it could mean for future ways of working
• Practical guidance on the data, integration and governance needed for AI readiness
• A clearer idea of how to maximise the value of your existing Adobe investment
• The opportunity to ask questions, share challenges and discuss priorities with peers and Adobe B2B specialists

Who should attend?

This event is designed for senior B2B marketing and martech professionals responsible for strategy, platform capability, customer engagement and marketing operations. It will be particularly relevant for leaders and practitioners working with Adobe technologies who want to better understand how AI can be applied in a practical, commercially valuable way.

Speakers