AI in Martech: Fix the Foundations or Fail to Scale

Details

AI in martech is moving fast. But for most enterprise marketing teams, the real barrier to success isn’t access to AI capabilities - it’s everything underneath them: Disconnected platforms. Poor quality data. Fragmented customer experiences.

Without strong foundations, AI doesn’t scale. It fails.

This exclusive Clevertouch event brings together senior marketing leaders to explore a more practical question:

What actually needs to be in place for AI to deliver real value?

Across an afternoon of insight and discussion, we’ll focus on the role of data quality and integration as the critical enablers of effective, scalable AI in marketing.

You’ll hear directly from Clevertouch experts alongside Shehnaz Showman from Legal & General, sharing first-hand experience of how enterprise organisations are approaching AI adoption - and the steps taken behind the scenes to prepare data, systems, and teams for success.

Why Attend

You’ll leave with a clearer understanding of:

• What’s required to make AI work in a real-world marketing environment
• Where to prioritise investment across data, platforms and processes
• The first practical steps to improve data readiness
• How to move from AI experimentation to measurable business impact

This session is designed to cut through the noise.

Rather than focusing on tools and platforms alone, we’ll explore the operational reality of AI in martech - what’s working, what isn’t and what needs to change.

Who Should Attend

This event is designed for senior marketing and martech leaders who are:

• Responsible for marketing strategy, operations or technology
• Exploring or actively investing in AI-driven marketing technology capabilities
• Facing challenges with data quality, integration or platform performance
• Looking to prove the value of AI within their organisation
• Seeking a clearer, more practical path forward

Register now to secure your place.

Speakers

Shehnaz Showman

Head of Client Insights, Legal & General

Alec Weekes

Chief Technology Officer, Clevertouch

Louise Cranfield

Chief Operating Officer, Clevertouch

Liberty Emerson

Full Stack Developer, Clevertouch

Location

The Gallery at techspace Goswell Road is the proud home of the London AI Hub - a pioneering initiative uniting AI entrepreneurs, researchers and industry leaders to shape the future of AI through community, co-working and impactful events, in one dedicated space.