AI in Martech: Closing the Gap on Belief & Clarity

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AI in Martech: Closing the Gap on Belief & Clarity

Free to attend
date
spaces
Limited
location
1 Wimpole Street, London

Event Details

AI in Martech: Closing the Gap on Belief & Clarity

AI is transforming marketing at a pace no organisation can ignore. But while boardrooms are full of belief in AI’s potential, there is often far less clarity on what it can genuinely deliver for marketing today. 

Join Clevertouch for a morning of insight, grounded analysis and real-world application as we unpack the realities of AI in Martech - what’s possible now, what’s coming next and what leaders need to do to prepare.

Clevertouch has been working at the intersection of data, technology and marketing performance since 2009. This experience shapes our clear, pragmatic view on how AI truly drives value in enterprise marketing, both now and in the years to come.

Across the morning, our specialists will help you:

  • Understand the widening belief vs. clarity gap that exists in boardrooms - and how to bridge it

  • Decode the differences between GenAI, Agentic AI and AI Agents, and where each are applied

  • Explore data-backed insights from the latest State of Martech research, TheMosaicProject think tanks and new dedicated pulse survey findings

  • See what the major Martech vendors are building right now - from Adobe and Salesforce to Snowflake and more

  • Learn how Agentic AI capabilities are reshaping core marketing functions including content creation, journey decisioning, targeting, reporting and sales enablement

  • Understand the value impact of these capabilities through our Agentic AI Index, with practical use cases throughout

Whether you're a marketing leader seeking clarity, a practitioner exploring new capabilities or a martech owner planning for the next stage of platform evolution, this event will equip you to think or do differently with AI by the time you leave.

This is not about hype. It’s about what AI in Martech truly means for your organisation - and how to use it responsibly, effectively and with the right guardrails in place. 

Full agenda to follow.

Reserve your place and gain the clarity on utilising AI in your Martech.

Register to secure your place

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