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Date - Thursday 16th Feb 2017
Location - London Stock Exchange

Account Based Marketing – A New Technology or a New Way of Thinking?

Event Overview

Account Based Marketing (ABM) was one of the biggest marketing buzzwords of 2016. But is it just hype? After all, marketers have been doing ‘Account Based Marketing’ for years…

This event is to expose and explore ABM, the hype, the reality and how to think about and plan for it in 2017.

Drawing upon numerous speakers each providing a different angle of ABM – from campaigns, to technical functionality to data management and reporting – you will leave this event with a clear understanding and a plan of action.

Date: Thursday 16th February

Event Agenda

08:30 - 09:15

Breakfast: Arrive and network

09:15 - 09:30

A warm welcome from CleverTouch and an intro to ABM – Phil Ball, Director, CleverTouch Marketing

09:30 - 10:00

ABM from the perspective of a leading digital agency – Ricky Abbott, Marketing & Strategy Director, Pulse

10:00 - 10:30

Using ABM on a standalone platform or as part of the Marketing Automation stack – Tom Coppock, Director, Solutions Consulting, Marketo

10:30 - 10:45

Break: Refreshments

10:45 - 11:15

ABM from a data management, reporting and forecasting perspective – Nick Burrell, Senior Marketing Consultant & Co-Founder, CleverTouch Marketing

Location & Travel

London Stock Exchange