Marketing Automation goes mainstream as Loughborough build Marketing Automation skills into computer degrees.
CleverTouch Marketing is delighted to announce its sponsorship of a new Computer Sciences course at Loughborough University, in association with IBM and Accenture.The degree course will be accessible to students of Computer Sciences, and the first lecture commenced this academic year.CleverTouch, the European Marketing Automation expert consultancy, has close links with Loughborough, having sponsored key Project Management courses to students over the past 2 years.CleverTouch joins Accenture and IBM as key partners of the Computing faculty.Professor Ray Dawson, senior lecturer at the university commented: “To see business getting involved in the future of our students’ education is brilliant. We are delighted to be able to offer a connection with industry for our students. It will give them an exceptional advantage as they enter the workplace.”Andi CockBill, Eloqua Specialist at CleverTouch and University Ambassador at Loughborough commented: “As a graduate of Loughborough myself I know how much of a fantastic university it is. As an exceptional source of talented graduates every year we are delighted to be working with them and hope to see many of their students applying to our recruitment programme in the future.”