We’ve been saying for long enough that B2B Marketers can no longer afford to ignore Marketing Automation (MA), and we’re pleased to announce that our friends at B2B Marketing feel the same way. In fact, they’ve written their first ever benchmarking report on the subject - The Marketing Automation Benchmarking Report 2015 – and CleverTouch are proud sponsors.
Containing in-depth research analysis into the current trends in MA, best practice advice from industry thought-leaders (including our own Adam Sharp), as well as a vendor comparison table to help you choose the right platform for your business, it’s an invaluable resource whatever stage of the MA journey you’re at.
So whether you’re thinking about jumping on the Marketing Automation bandwagon or you’re already on board, take a look at the report to find out the key challenges – and major rewards – ahead.
