CleverTouch Marketing launches marketing technology solution and becomes a Marketo Accelerate partner
CleverTouch created Momentum to make email creation easier for the entire marketing department, and to provide quality and control for the central marketing teams who launch email campaigns. Its groundbreaking technology enables rapid Marketo adoption by reducing the time spent on cross-team liaison, email creation, and the approval process by up to eight times.
Shai Alfandary, vice president, global head of ISV & LaunchPoint ecosystem Marketo, said, “We are delighted to welcome CleverTouch Momentum to the Marketo Accelerate partner program. CleverTouch has been a long-time consultancy partner and we’re thrilled that they have launched Momentum to help drive the adoption and usage of Marketo within our largest customers.”
Momentum manages a streamlined development request process, where all email build requests are received through a single system and format. Marketers can build their own emails with minimal training and no HTML knowledge. This frees Marketo specialists to develop new campaigns and strategic initiatives, instead of building emails on behalf of regional marketers.
To prevent mistakes, assets are approved systematically by central Marketo specialists. Approved emails are automatically published into Marketo, improving efficiencies. The amends process is also simplified significantly, as users can highlight amends directly on the email itself with a fully integrated commentary system for cross-team collaboration. To accelerate the sign-off process between field marketers and central Marketing Automation specialists, instant notifications are sent when new messages are posted.
Momentum’s purpose is to help rid marketers of an extensive email creation process and ensure that marketing teams see a significant increase in their Marketo adoption and usage. It is available now and users can register for a demo here.