CleverTouch Consulting, Europe’s leading marketing technology consultancy, and Percolate, the premier Marketing Orchestration solution for Enterprise business, today announced a strategic partnership to further support enterprise organisations to develop and execute their marketing strategy.

The partnership brings together market-leading enterprise software and MarTech consulting services to provide end-to-end marketing strategy support, from campaign development and planning, through to integrated campaign execution and reporting.

Enterprise marketing departments often operate with disparate processes and technology, meaning marketing execution is too slow and difficult to analyse. Investment and adoption in marketing technology has exploded over recent years – today there are over 8,000 vendors and the chaos of over deployment and underutilisation is the new norm. The smart marketing departments of today are looking to simplify with an integrated approach and process for marketing strategy development and execution.

CleverTouch Consulting brings over 10 years’ expertise of marketing strategy execution using marketing technology platforms and the partnership will provide Percolate customers with strategic support in their campaign development, execution and reporting.

Adam Sharp, co-founder and CEO at CleverTouch Consulting said, “With the marketing technology landscape now a feeding frenzy of activity, our role is to help our clients make sense of the MarTech mess by only deploying and optimising platforms that they really need.

We love Percolate as at last it provides the CMO with a true strategic platform to plan and manage marketing. It is not just a content development and management tool; Percolate provides senior marketers with a holistic view of their marketing planning and campaign development, including budgeting, assets and resources.

This flips the way most marketing functions currently work as Percolate sits on top of the marketing technology stack and brings order to confusion. It is the one must-have platform for all ambitious CMOs who want to bring order to all this marketing technology chaos.”

Nick Trower, Percolate’s VP, explained that, “Percolate has ambitious plans in EMEA. To support our growth objectives, we required a strategic partnership with a marketing technology consultancy to support our customers from campaign development through to execution. We chose to work with CleverTouch Consulting exclusively in the UK and parts of EMEA, because of their reputation in the market and their capability in helping enterprise organisations implement and optimise marketing technology. We are looking forward to providing our joint customers with a seamless end to end experience to support their marketing strategy, campaign development and go-to-market execution.”