[Video] Using Marketo to Drive Marketing Transformation: A 12-month review

he role of Marketing has fundamentally changed and whilst brand and creative are still important, Marketing’s credibility lies in the value and revenue it is generating the business.

According to a report by the CMO Council, nearly 70% of CEOs now have high expectations or believe it’s the primary mandate for the CMO to drive revenue growth.

Jo Marshall, Marketing Director, Stylus provides a case study on the results they have achieved from the first 12 months of using Marketo.