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Marketing Cloud Essentials

2 days
Virtual or In-Person

About this Course

If you're looking to get up and running with Salesforce Marketing Cloud quickly and confidently, this course is for you! Led by our Salesforce Marketing Cloud Certified Consultants, you'll learn the basics of Marketing Cloud and gain the confidence you need to run your own campaigns, manage your leads and drive your marketing automation forwards.

This course is suitable for anyone with a job role working with Salesforce Marketing Cloud, including: Marketing Operations, Marketing Manager, or a Developer supporting marketing.

No experience with Salesforce Marketing Cloud or marketing automation is required. However, some familiarity with email marketing or CRM software will be helpful.

Course Outcome

  • Learn the basics of Salesforce Marketing Cloud: This includes how to create and manage leads, create and send email campaigns, and track the results of your campaigns.
  • Optimise campaigns with Journey Builder: Master Salesforce Marketing Cloud's Journey Builder feature to automate and optimise your marketing campaigns. Learn how to set up intelligent workflows, trigger actions based on specific lead behaviors, and dynamically adjust campaign elements for maximum effectiveness.
  • Target specific audiences with Audience Builder: You will learn how to harness the full potential of Salesforce Marketing Cloud's Data Designer, discovering how to effortlessly connect and manipulate data from diverse sources, creating a comprehensive customer view and implement data-driven marketing strategies.
  • Harness the power of personalised content: Learn how to create and deliver highly personalised content using AMPscript. Discover strategies and techniques to tailor messages, offers, and experiences to individual leads and customers, increasing engagement and conversion rates.
  • Become a valuable asset to your team. With your new skills, you will be able to help your team create more effective marketing campaigns - target the right audiences with the right messages at the right time!

Course Structure

Welcome to Marketing Cloud
Marketing mindset, navigation, products, contacts vs subscribers, campaigns
Session 1
Data Management
Relational databases, data extensions, contact/subscriber key, attribute model, filtering data extensions
Session 2
Creating Assets
Email studio | templates, content blocks, dynamic content, personalisation | CloudPages
Session 3
Automation Tools
Journey Builder: sources, flow, activities, goals | Automation Studio: activities, sources, journey automations
Session 4

How We Train You

  • Blended learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
  • Interactive remote learning: We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
  • Collaborative in-person training: either at your offices or at our training space in Ropley, Hampshire.
  • On-going support & resources: All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.

With our approach, you'll feel more energised, engaged and you might even have some fun along the way!


Let's get started

Contact us today to find out more about our Marketing Cloud training, course availability and fees