SUCCESS STORIES | FUJIFILM
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Empowering Fujifilm with Marketo Training and Support
Fujifilm is a global technology company renowned for its expertise in imaging, healthcare and electronics. Its European Graphic Systems marketing communications team manages multilingual campaigns across nine countries, supporting multiple business print sectors with a strong focus on digital transformation and customer engagement.
Since 2021, the team has used Adobe Marketo Engage alongside Salesforce to power email campaigns, forms, and most recently, Interactive Webinars.
With a small but dedicated team of eight, Fujifilm partnered with Clevertouch to provide specialist Marketo training and ongoing Martech support . This partnership has enabled Fujifilm to increase independence in the platform while maintaining access to expert guidance when needed.
Discover how Fujifilm's European Graphic Systems marketing team partnered with Clevertouch for tailored Marketo training. The result: greater independence, streamlined campaign workflows, and the confidence to manage multilingual campaigns and webinars across nine countries.
The challenge
When Campaign Executive Karyn Clarke joined Fujifilm in 2024, her Marketo experience was minimal. Although she had self-taught some basics, she inherited a set of processes without the context of why tasks were being done.
With the growing requirements for email campaigns, Fujifilm needed to:
- Build-in house Marketo expertise to reduce reliance on external support.
- Improve confidence and efficiency in campaign building.
- Train team members to manage complex multilingual campaigns across nine countries.
Karyn, Campaign Executive at Fujifilm, summed up her frustration:
"I wanted to stop asking you guys... just teach me and let me go with it. The training came at the perfect time."
Our approach
Clevertouch designed and delivered a tailored, one-to-one training program, which:
- Adapted to Karyn's existing knowledge, skipping modules she had already mastered.
- Focused on on real-time problem solving specific to Fujifilm’s Marketo instance.
- Provided flexibility, leaving time for live Q&A on practical scenarios.
This approach empowered Karyn to not just follow steps, but to understand the rationale behind them, improving her ability to streamline and optimise Fujifilm’s workflows.
"I left the training on cloud nine. I felt so empowered, and I thought: wow, this is amazing. It was the one-to-one support I needed, and it gave me a really great understanding."
Karyn Clarke
Campaign Executive
The results
The training has transformed how Fujifilm’s European Graphic Systems marketing team works with Marketo:
- Independence & confidence - the team now resolves many challenges internally, relying less on external support.
- Efficiency gains - processes were streamlined by removing unnecessary steps, saving time across campaign builds.
- Capability expansion - Fujifilm Europe Graphic Systems now independently runs interactive webinars, with Clevertouch on hand for last-minute technical support when needed.
- Responsive partnership - Clevertouch’s cross-team expertise ensured rapid response times, often resolving queries within hours, even ahead of high-stakes international webinars.
Looking ahead:
Fujifilm Europe Graphic Systems is now focusing on scaling its email marketing strategy to complement traditional media. By bringing more campaign production in-house, the team is reducing publishing costs while reinforcing consistent messages across multiple channels – social, print, digital, and now email.
With Clevertouch's continued partnership, Fujifilm’s lean European Graphic Systems team is well-equipped to maximise Marketo, deliver multilingual campaigns with confidence, and evolve its Martech stack in step with business priorities.
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