SUCCESS STORIES | AVIS 
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Driving B2B Growth and Marketing Efficiency at Avis
Avis is a global leader in car rental. They implemented Salesforce Sales Cloud and later added Pardot (Marketing Cloud Account Engagement) to integrate marketing automation with its CRM to support the expansion of the business into the B2B space.
Clevertouch has been a trusted partner to Avis since 2018, supporting everything from Pardot implementation to advanced reporting dashboards that now underpin its B2B marketing strategy.
Discover how Avis partnered with Clevertouch to enhance its B2B marketing. From Pardot integration to real-time dashboards, Avis now optimises campaigns weekly, improves efficiency, and strengthens its data-driven decision-making.
The challenge
While Salesforce and Pardot gave Avis an end-to-end view of lead journeys, reporting and optimisation remained a major pain point. Campaign data was fragmented across systems, requiring manual exports and Excel manipulation - meaning insights were often outdated by the time they were produced. Avis needed a smarter, real-time reporting solution to:
- Compare campaign performance across channels (e.g. social, PPC, rental centre leads, etc.).
- Monitor database health, including unsubscribes and engagement by market.
- Free up marketing time by reducing manual reporting tasks.
Our approach
Clevertouch applied its methodical, process-driven consulting approach to design and deliver two key dashboards:
- Campaign Performance Dashboard - enabling instant comparison of channels and guiding investment decisions in real-time.
- Database Health Dashboard - surfacing engagement trends, growth, and risks across regions for better long-term planning.
The project began with extensive fact-finding and data mapping, ensuring all sources were aligned and cleansed. A prototype was developed, refined through feedback, and fully documented so Avis had clarity on both process and outputs.
"You understand our business, you really understand the technology. You are a trusted partner. We would certainly continue to use you because you've got all that expertise as well."
Robert Attryde
Head of B2B Marketing
The results
The dashboards have transformed how Avis approaches B2B marketing:
- Faster decisions - what was once a monthly task can now be done weekly, optimising campaigns in real-time.
- Clear ROI tracking - end-to-end visibility from lead source to revenue.
- Improved efficiency - streamlined operations from insight to action.
- Trusted data - leadership now benefits from granular, reliable reporting.
Robert, Head of B2B Marketing at Avis, shared a practical example:
“Previously, I might only review performance monthly. Now, I can see instantly if PPC is outperforming social and shift spend straight away.”
Looking ahead:
Avis plans to build on this foundation by reducing sales cycle length and expanding automation. Projects include:
- DocuSign and live chat integrations to simplify onboarding.
- Instant product options and bookings for SMEs.
- Enhanced propositions and targeting based on richer data insights.