SUCCESS STORIES | BPP 
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Advancing Martech at BPP with Salesforce Marketing Cloud
BPP is a global education provider with a hybrid business model serving both B2B and B2C audiences. As their course offering grew, so too did the complexity of their marketing operations. To align more closely with their parent company’s Salesforce environment and modernise campaign execution, BPP partnered with Clevertouch to migrate from Eloqua to Salesforce Marketing Cloud .
Discover how BPP migrated from Eloqua to Salesforce Marketing Cloud with Clevertouch. Four million records, three hundred fields, and multi-touch campaigns now power a scalable, AI-ready marketing infrastructure.
The challenge
BPP needed a modern, scalable martech platform to support growth. Their requirements included:
- Alignment with their parent company’s Salesforce environment.
- Navigation away from batch-and-blast campaigns, towards automation.
- Provision of templates and tools for staff to build independently in Marketing Cloud.
- Utilisation of AI, SMS and ad targeting within a single platform.
Our approach
Clevertouch managed a phased migration from Eloqua to Salesforce Marketing Cloud, ensuring no disruption to ongoing activity. The project was designed to deliver a robust, scalable foundation that empowered BPP’s team to operate more efficiently from day one. Key steps included:
- Audit and cleanse - 4 million records (leads, transactional data, person accounts) and 300 data field.
- Seamless migration - ensuring bi-directional CRM integration and custom logic remained intact.
- Campaign enablement - implementation of three always-on, multi-touch campaigns.
- Custom preference centre - migration of existing preferences and rollout of a scalable preference management system.
- Templates & operational setup - flexible, brand-ready templates designed for BPP’s different business areas.
The results
The migration delivered a Marketing Cloud setup designed for scalability and self-sufficiency. BPP now benefits from stronger alignment across marketing and sales, as well as faster, smarter campaign execution. Key outcomes include:
- Alignment & standardisation - martech stack now fully aligned with Salesforce CRM.
- Operational efficiency - flexible templates empowered staff across business units to test, learn, and scale campaigns.
- Always-on marketing - implemented multi-touch automated campaigns, replacing batch-and-blast tactics.
- Future readiness - laid the foundation for advanced omni-channel campaigns using SMS, Ad targeting, and AI.
Looking ahead:
With a scalable Salesforce Marketing Cloud foundation in place, BPP is well-positioned to deliver sophisticated omni-channel experiences, harnessing the full breadth of Marketing Cloud capabilities to engage learners and partners with relevance and precision.