Segments & Persona Mapping

three key tenants

Segmentation is one of the three key tenants in marketing strategy; segmentation, targeting and positioning.

Building better segments and personas are essential parts of delivering a better customer experience. Being able to send targeted communications based on Job Title, Industry, Region and Age etc. makes marketing more relevant.

we get it

Some text to say you 'we get it' - We've helped countless brands overcome business challenges. If you've ever thought these things let us show you the solution.....


Is your dataset segmented inconsistently with a variety of fields for one category of communication?


Are your persona's inconsistent with that of your target Customer?

how we help

Our senior marketers and martech experts will take a deep dive of your target audience; defining who they are, what they do, what business drivers and pressures they have, and where their industry is struggling or succeeding.

This information will be used for persona mapping and overlays the content to be used in your marketing campaigns, looking at the format, style and stage of the customer lifecycle.

brands that trust us

our partners

let's talk

Contact Clevertouch today and start to understand your Martech Purpose and Priorities.