Pardot Engagement Studio Actions

Use the Engagement Studio’s actions to do the things automation rules and completion actions can do but in real-time, based on prospects’ interactions with your marketing content:

  • Add prospects to a Salesforce Campaign.

  • Increase/decrease scores.

  • Assign to a user.

  • Add to a list.

  • Change a form field value.

Engagement Studio can roll up all your automation tools into one. This makes it very clear what is going to happen to a prospect who is on a certain journey.