Use the Engagement Studio’s actions to do the things automation rules and completion actions can do but in real-time, based on prospects’ interactions with your marketing content:



Add prospects to a Salesforce Campaign.


Increase/decrease scores.

Assign to a user.

Add to a list.

Change a form field value.


Engagement Studio can roll up all your automation tools into one. This makes it very clear what is going to happen to a prospect who is on a certain journey.