Pardot Engagement Studio for lead nurture
Align your preference centre options to Engagement Studios to send regular content.
Use the Engagement Studio to make actions against prospects who interact with your content, for example download a whitepaper. You can then increase their score too.
Set up a scoring model so when prospects hit a certain score they are assigned to a user and added to a Salesforce campaign.
Decrease a prospect’s score when they have been inactive for a while – this will make your prospects score more realistic. We have covered this in a previous tip.