Today we announce the launch of landing pages to Momentum for Marketo, a marketing technology platform enabling field marketers to easily create beautiful HTML emails and landing pages in Marketo without the need for central marketing operations teams.
Momentum’s mission is to make email and landing page creation easy for the entire marketing department but still provide quality and control for the central marketing operations teams who launch campaigns from Marketo. Its groundbreaking technology enables rapid Marketo adoption by reducing time spent on the cross-team liaison, email and landing page creation and approvals process.
Adam Sharp, CEO and Co-founder at CleverTouch commented, “An increasing number of large enterprises are using Marketo as an integral part of their marketing strategy. Momentum is designed to make the email and landing page build process as easy, efficient, and effective as possible. By reducing email and landing page build time, Momentum’s technology allows marketers to focus on their core marketing strategy instead”.
Momentum manages a streamlined development request process, where all email and landing page build requests are received through a single system and format. Marketers can build their own emails with minimal training and zero HTML knowledge, freeing Marketo specialists to develop new campaigns and focus on more strategic initiatives.
Momentum’s powerful email and landing page editor allows users to easily create fully responsive emails and landing pages that are aligned with the brand’s messaging and colour palette. Each template is context aware, and the email and landing page editor is customisable to each organisation and brand.
To prevent mistakes, assets are approved systematically by central Marketo specialists. Approved emails and landing pages built by field marketers are automatically published into their Marketo platform, improving efficiencies. The amends process is also simplified significantly, as users can highlight amends directly on the email and landing page itself, with a fully integrated commentary system to drive collaboration.
Momentum’s purpose is to rid marketing departments of an extensive email and landing page creation process and ensure that marketing teams see a significant increase in time to market and their Marketo adoption. You can register for a demo here.