The Martech Business Case Workbook – turning insight into action

Recently we released The State of Martech Report for 2023 which we really hope you found insightful.  

The research, in conjunction with Southampton University Business School, supports marketing leaders to benchmark their own performance and manage future planning. And when we speak to marketers about the research, at events or meetings, they often ask for frameworks, directions and experience from other brands. They may need to build a business case, so that they can apply high level thinking and recommendations into ideas and action plans that support their business objectives. It’s with all that in mind that we created this exclusive business case builder workbook. 

Click to read The State of Martech 2023 - a workbook for marketers to turn insight into action

We hope you enjoy using the guide with your team and colleagues to drive discussion and change, which we’d be pleased to support you with. Please contact us for more information.