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On-demand
What is Adobe Journey Optimizer B2B Edition?
On-demand- date
- location
- Virtual
In this on-demand webinar, Chris Fowler, Director of Research & Enablement at Clevertouch Consulting, introduces Adobe Journey Optimizer B2B Edition and shows how it represents the shift from traditional tools to AI-driven marketing automation. Learn why B2B 3.0 puts buying groups and account-level journeys at the centre of modern marketing.
Watch the webinar to learn:
⭕ The three stages of B2B evolution - from CRM (1.0) to lead management (2.0) to AI-driven orchestration with AJO B2B (3.0).
⭕ Why account-level journey orchestration engages entire buying groups, not just individuals.
⭕ A live, in-platform demo of AJO B2B and its core capabilities.
⭕ How sales intelligence and engagement insights reveal complete buying groups and highlight gaps.
⭕ The value of dashboards and journey canvas for smarter segmentation, orchestration, and stronger sales alignment.
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