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Date - Tuesday 19th Mar 2019
Location - Level 38, The Gherkin, London.

The WTF! Factor: Data, Attribution & Reporting Masterclass

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Event Overview

CleverTouch and Integrate present the WTF! Factor: A Data, Attribution & Reporting Masterclass.

Business today is overwhelming. Marketers face a constant avalanche of new products, technology platforms and ever-changing customer demands – all generating more data than can be managed by any one person alone.

Meanwhile, C-Suite demands for ever-smarter business insight is putting pressure on marketers to deliver real sales and marketing intelligence – metrics that go beyond the vanity to deliver true attribution and prove marketing’s value as a profit centre.

The technology available today opens up a world of opportunity for marketers to deliver the data-driven intelligence that makes marketing matter.

Join us on 19th March 2019 for a Data, Attribution and Reporting Masterclass where you’ll learn:

  • Tips and tricks to improve data management
  • The questions you should be asking at each stage of the sales funnel to drive attribution
  • How to find ‘the one’ dashboard that the C-Suite want to see
  • Creating the WTF! Factor – reporting best practices that make your marketing matter

You’ll meet and network with a broad range of people thinking deeply about the future of marketing technology and its impact on data, attribution and reporting in your business – from preference centres to driving sales and marketing alignment, improving customer experience to growing revenues.

This is your chance to network with, and learn from, industry-leading businesses from across the world and take real best practices back to your business.

Agenda and timings may alter slightly.

Event Agenda

8.30 - 9.00

Breakfast & Networking

9.00 - 9.15

Welcome & Overview from CleverTouch

9.15 - 9.35

Integrate Speaking Session: Title TBC

9.35 - 9.55

Matthew Cheeseman, CleverTouch Marketing: Finding ‘The One’ – Dashboards that Drive Business Intelligence

9.55 - 10.10

Break & Coffee

10.10 - 10.20

David Irvine, CleverTouch Marketing: The Sales Funnel Questions You Should Be Asking

10.20 - 10.40

Customer Case Study: Building a robust Martech Spine for your business

10.40 - 11.00

CleverTouch & Integrate present the Data, Attribution & Reporting Panel Discussion

Location & Travel

Level 38, The Gherkin, London.

Register your place at the Data, Attribution & Reporting Masterclass

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