The Next Frontier: Setting your Martech Vision for the Next Five Years

Martech is on the cusp of its biggest reset in over 10 years with the emergence and accelerating impact of Agentic AI. 

As a marketing leader, one of your priorities right now is preparing your business to take advantage of the opportunities that Agentic AI promises, moving from passive automation to autonomous, decision-making systems. Navigating this next wave of agentic marketing, while taking a clear and confident approach to compliance and risk, will be essential in unlocking the efficient, scalable marketing operations your teams are aiming for.

At this exclusive roundtable event for B2B marketing leaders and executives only, we will share in an open, informal and discussion-based format, how you can prepare your AI-readiness right now by focussing on two vital building blocks of your Marketing Technology infrastructure - Data Quality and Platform Integrations.

Establishing solid data foundations and creating simple but meaningful integrations between the platforms that matter most to your Marketing Operations are the key to unlocking not just AI, but greater personalised campaigns and better marketing performance as a whole. 

We will discuss practical ways in which you can improve and maintain the quality of the data that sits and syncs between your Martech platforms and how an integration strategy should be embedded within your plans for AI-readiness. We'll also share some guidance on equipping your teams for success, and the AI guardrails you should put in place to maintain compliance and control.  

The Chatham House Rule

We encourage open and honest discussion and debate at this event with The Chatham House Rule - this allows participants to use the information discussed but not to reveal the identity or affiliation of the speakers or any other participant, or worry about being publicly quoted. 

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Event Agenda:

Please arrive from 10:45am for tea, coffee and pastries. The roundtable will begin with introductions and a chance to get a sense of where everyone is in their AI journey from the maturity of your marketing organisation, to the quality of your data, and the level of integration you currently have across your core Martech platforms.

Lunch will be served at midday, with the event concluding at 2:30pm after we wrap up and summarise the key outputs from the following discussion points:

• How AI is evolving Martech – How has AI already changed the way we use our Martech, and what shifts should marketing teams expect as agentic capabilities become more embedded in day-to-day delivery?
• Building solid data foundations – Seldom a priority and often a challenge, but crucial in maximising the output from so many projects. Why are strong data foundations so important for AI-readiness, and what does ‘good’ look like?
• Establishing meaningful integrations – With the right foundations in place, ensuring the right data flows through the right platforms is essential to unlocking AI, enabling personalisation and improving performance. Where do you start when shaping an integration strategy?

Places are limited so make sure you register to secure your spot.