The State of Martech 2025: Key Trends & Insight to Shape Your Strategy

Past Event

date: Thursday 19th Jun 2025

spaces: Limited

location: The Royal Institution, 21 Albemarle St, London W1S 4BS

A note from the organisers: This event has now passed, you can read the State of Martech 2025 Event Recap, here and stay tuned for the release of the full state of martech 2025 report later this Summer.

Join us at The Royal Institution on Thursday 19th June from 2pm - 6pm for the launch event of The State of Martech in 2025.

We'll share the headlines and key insights from this year's annual State of Martech Research (due for release after this event) - the first and original dedicated research initiative for the Martech industry that surveys over 600 senior marketers across the UK, US and Europe. The research questions cover a number of key topics that analyse how marketing leaders are investing in, adopting and utilising Marketing Technology.

This is the only research into Martech that is carried out in conjunction with an academic institution, the University of Stirling, for increased reliability in the survey design and validity in the data and insights that the research produces.

This year's research results provides some critical considerations for marketers seeking to utilise Martech effectively today, and plan for better implementation of new platforms in the future.

Martech Transformation at LCP

We are delighted to be joined at this event by Tazmin Miah, Head of Marketing Operations at LCP, who, in conversation with Clevertouch COO, Louise Cranfield, will share the Martech transformation journey she has undertaken in her organisation over the last 12 months - a project to drive marketing performance and align with wider business objectives. Tazmin and Lou will discuss some of the key considerations and learnings that her and her team have taken from the work so far, covering the importance of proper system integration, working with good quality data and enabling Martech platform users for success.

Why Attend?

Access the latest Martech research and insight to help inform your marketing strategy for the rest of this year and beyond
Gain clear understanding on how the industry is shifting and what leading organisations are doing to stay ahead
Hear further analysis on recent vendor announcements from Adobe and Salesforce
Learn the key takeaways from LCP's Martech transformation project
Connect and network with other marketing professionals

Who Should Attend?

Current clients of Clevertouch and marketers interested to learn how they can utilise Martech to drive better marketing performance.

Agenda

Arrival & Registration	2:00pm
Welcome & Introduction	2:30pm
The State of Martech 2025 Rob Angell, Professor of Marketing from the University of Stirling, shares the headlines from this year's State of Martech research report, covering themes such as AI adoption and its impact on martech migrations, confidence in platform skills and capabilities, the hyper-personalisation paradox, ROI and benchmarking, current levels of data quality and platform integration. Director of Research & Enablement at Clevertouch, Chris Fowler, provides an overview of how Adobe and Salesforce are evolving their B2B Marketing solutions and how you'll be able to utilise new technologies and platform features as they become available	2:45pm
Martech Transformation at LCP: A conversation with Tazmin Miah Tazmin Miah has worked for pensions, investment and insurance consultancy LCP for almost 10 years, working in Marketing roles across Business Development, CRM and Data. Tazmin is now leading a martech transformation project as Head of Marketing Operations, helping the business improve and scale marketing performance. In this remit Tazmin has undertaken a number of key projects to properly integrate core martech platforms, increase the health of their marketing data and ensure platform users have the skills and capabilities to maximise the platforms they have invested in. In this conversation Clevertouch's COO Lou Cranfield asks Tazmin about some of the key considerations she had before and during the transformation projects - and the key learnings established along the way.	3:30pm
Q&A An opportunity to put your questions to Tazmin, Lou, Rob and Chris about the content they have shared today.	4:15pm
Wrap-up A summary of our next research initiatives and how you can get involved	4:35pm
Networking Drinks Join us for drinks, canapes and the opportunity to network with other senior marketers.	4:45pm - 6:00pm