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Date - Tuesday 30th Oct 2018
Location - Level 38, The Gherkin, 30 St Mary Axe, London

Registration Closed: The Simplification and Smarter Adoption of Marketing Automation

Event Overview

Please Note: This event is now fully booked, but don’t worry, you can still register your interest for our next event below.

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Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills. 

This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

  • Different approaches to Marketing Automation simplification
  • How to drive better adoption across your organisation
  • Building a framework for talent and skills
  • Inhouse or outsourced: is there a better approach?

We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.

Agenda and timings might alter slightly. 

Event Speakers

Adam Sharp
Co-founder
CleverTouch Marketing
Scott McNabb
VP Sales
Integrate
Tim Creak
Marketing Operations Manager
Fujitsu
Luke Crickmore
Technical Director
CleverTouch Marketing

Event Agenda

08:00 - 08:45

Registration and breakfast

08:45 - 09:00

Welcome introduction; why simplification is important and the business of Marketing – Adam Sharp, Co-founder, CleverTouch Marketing

09:00 - 09:30

Simplifying demand marketing; The Role of Demand Orchestration – Scott McNabb, VP Sales, Integrate

09:30 - 09:50

Break and refreshments

09:50 - 10:30

Fujitsu’s story; how Fujitsu have driven adoption and simplified Marketing Automation – Tim Creak, Marketing Operations Manager, Fujitsu

10:30 - 10:50

Another layer; solving the simplification and adoption problem through technology – Luke Crickmore, Technical Director, CleverTouch Marketing

10:50 - 11:00

Wrap up, questions and close

Location & Travel

Level 38, The Gherkin, 30 St Mary Axe, London