Evolving Marketing Orchestration & Personalisation with Adobe for B2B

FREE

date: Tuesday 30th Sep 2025

spaces: Limited

location: Adobe CEC, 13th Floor, White Collar Factory, London

Unlocking Growth through Connected B2B Journeys: How Adobe's technology empowers marketers to have a bigger impact on revenue

Join us on Tuesday 30th September for a workshop exploring how B2B organisations can overcome the challenges of disconnected data, siloed teams, and inconsistent customer experiences - powered by the latest innovations from Adobe’s B2B solutions.

The shift to B2B Marketing Buying

Decisions are no longer made by individuals, they’re made by buying groups. These groups expect seamless, personalised experiences across every channel and touchpoint. Yet, for many organisations, operational silos, fragmented technology, and inconsistent data make this vision hard to achieve.

If you attended or viewed content from any of this year's Adobe Summits, you will have seen Adobe's latest B2B 3.0 vision . In this session, we will expand on this and specifically explore how Adobe’s enterprise marketing tools, combined with best-practice account orchestration strategies, can help you:

Identify and engage the right buying groups with precision.
Deliver timely, personalised journeys that accelerate pipeline and improve conversion.
Align marketing, sales, and customer success teams around shared revenue goals.

Why attend?

Learn how Adobe's next generation of B2B tools can support your shift from lead-based marketing to buying group engagement.
Understand how orchestration across channels drives measurable pipeline growth.
See practical demonstrations of Adobe's martech in action, featuring Adobe Journey Optimizer B2B edition.
Get guidance from our experts on managing large-scale martech implementations and change management projects.
Explore how to structure your data and workflows to unlock maximum value from Adobe's B2B ecosystem.

Who should attend?

Senior marketers, revenue operations leaders, and martech owners from B2B organisations who want to improve alignment, scale personalisation, and drive measurable business outcome, especially those using or exploring Adobe’s B2B solutions such as Marketo Engage, AJO B2B Edition and Real-time CDP.

Register early: Places are limited. Fill in the form to secure your place.

Agenda

Arrival, Registration & Lunch	12:30-1:15
Welcome & Introduction Mark Wallman from Clevertouch sets out the agenda for the afternoon and what you'll take away from the day.	1:15
The New B2B Engagement Model Chris Fowler (Director of Research & Enablement, Clevertouch) and Vanessa Kutlu (B2B Solution Specialist, Adobe) share how the shift to buying group engagement is reshaping B2B marketing and how Adobe for Business is enabling this transformation.	1:30
Demo: Orchestrating the Buying Journey Oli King (Data Analyst, Clevertouch) walks through real-world use cases, showing how Adobe’s tools can unify data, orchestrate journeys, and apply AI to improve engagement.	2:00
Break	2:30
Platform Implementation & Change Management Louise Cranfield (COO, Clevertouch) shares lessons learned from Marketo and Journey Optimizer B2B Edition, including aligning stakeholders, managing data, and ensuring long-term adoption.	2:45
Q&A & Final Thoughts	3:45
Networking Drinks	4:00