Marketing Automation in the Enterprise, Lessons Learned
A few years ago, Silicon Valley based Marketo was the marketing automation platform of choice for like-minded fast growth start-ups.
Since then a lot has happened; Marketo has acquired businesses such as Crowd Factory to add additional functionality and has IPO’d (Nasdaq: MKTO). Today the company remains proudly independent and continues to grow at over 50% per annum and at the same time draw the attention of global enterprises, including Deloitte and Bank of New York Mellon, our customer advocates at this event, and two of the most ambitious and considered organisations to deploy marketing automaton in Europe.
This event is designed to operate above the platform itself. It is as much about the marketing planning, the ambitions, the key learnings and the softer side of a successful marketing automation implementation and ongoing strategy.
It is also a chance to hear and network with like-minded ambitious marketers who realise that marketing has changed, and it is as much about the technology you put in place as the marketing campaigns you run.