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On-demand
Getting ready for AJO B2B: Five things you can do now
On-demand- date
- location
- Virtual
Get practical guidance on how to prepare your organisation for Adobe Journey Optimizer B2B Edition in this on-demand session with Chris Fowler, Director of Research & Enablement, from Clevertouch Consulting.
Watch the on-demand webinar to learn:
⭕ Why early alignment across sales, marketing, IT and data sets the foundation for a smoother and more predictable AJO B2B implementation.
⭕ The importance of defining a clear first use case to prove early value while running AJO B2B alongside existing Marketo programmes.
⭕ How establishing strong data structure and governance unlocks unified profiles and more effective personalisation.
⭕ Why capturing today’s campaign performance gives you the baseline needed to measure uplift and demonstrate impact.
⭕ What strengthening your martech capability across tools, integrations and skills enables in terms of readiness and long-term success.
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