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The Evolution of Marketing with Salesforce: Activating your Data
FREE TO ATTEND- date
- spaces
- Limited
- location
- 1 Great Cumberland Pl, London W1H 7AL
Join us on Tuesday 8th July for the next workshop in our series exploring The Evolution of Marketing with Salesforce.
The marketing landscape is evolving rapidly and data is at the heart of it all. Learn how Salesforce’s Data Cloud is redefining customer engagement, powering a unified view of the customer, and enabling next-level reporting, attribution and activation.
Your Martech Spine© is only as effective as the data it’s built on. As we explore in the Martech Spine 2025, data activation is the crucial link that turns insight into action.
What you'll Learn:
⭕ Why you need a unified data platform: Understand why centralised data is now essential, not optional, for modern marketing. Unpack how a unified data foundation enables sharper targeting, better personalisation, and smarter decision-making.
⭕ The Power of Salesforce Data Cloud: Explore the architecture and functionality of Data Cloud. See how it integrates with your current marketing tools and powers smarter, real-time decision-making and data driven campaigns.
⭕ What's next for Salesforce Marketing Cloud: Preview the new Marketing Cloud editions and how they’re evolving to incorporate Data Cloud’s full capabilities. From campaign automation to AI-driven segmentation, discover what’s next.
Who should attend?
This event is for data-driven marketers, CRM leads, and marketing analysts looking to activate centralised data, scale personalised marketing, and stay ahead with the latest features.
Join us for an interactive, discussion-led session focused on building strategies around Salesforce’s core marketing tools. Spaces are limited, reserve your spot by filling out the form.
Agenda
| Why you need a data solution Understand why centralised data is essential for modern marketing. Learn how Data Cloud fits into your Martech Spine© and how to build a strong business case for adoption. | |
| Activating your data strategy with Data Cloud Hear how Data Cloud empowers marketers to unify customer insights, delivers personalised experiences at scale and powers real-time decisions across the customer journey. | |
| How Data Cloud works – Live Demo & use cases See Data Cloud in action with a live demo showing how it powers real-time campaigns and supports advanced reporting, attribution, and AI-driven insights through tools like Tableau and Power BI. Hear how leading teams are tackling real challenges like segmentation and performance measurement. | |
| Operationalising Data Cloud Learn what it takes to successfully implement and run a CDP, from securing buy-in and defining ownership to building the internal skills and structure needed for long-term success. | |
| Activation in the new Marketing Cloud We'll share how the latest Marketing Cloud innovations leverage Data Cloud to power AI-driven, personalised campaigns. | |
| Wrap-up & opportunity to network A summary of the key takeaways from today's content and an opportunity to ask any specific questions to our team. |
Speakers
Oli King
Data Analyst & Certified Data Cloud Consultant
Paul Shefferd
Enablement Consultant & Certified Data Cloud Consultant