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On-demand
Defining Buying Groups in AJO B2B
On-demand- date
- location
- Virtual
Discover how buying groups in Adobe Journey Optimizer B2B Edition are redefining collaboration between sales and marketing in this on-demand session with Alex Seabrook, Director of Delivery & Business Solutions at Clevertouch Consulting.
Watch the on-demand webinar to learn:
⭕ Why traditional lead generation is too narrow and ABM too broad to capture real buying intent.
⭕ How buying groups provide a more effective middle ground by focusing on key roles such as decision makers, champions, influencers, practitioners.
⭕ How AJO B2B highlights gaps within buying groups, enabling complete coverage and more precise engagement.
⭕ How tailored dashboards and personalised campaigns deliver smarter segmentation and role-based messaging.
⭕ How a unified platform strengthens collaboration, communication, and strategy between sales and marketing teams.
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