Clevertouch Connect
Customer Partnership Forum 2024

On Thursday 26th September 2024, we held our first Customer Partnership Forum event in London for our clients.

We shared our direction heading into 2025 and key updates from our leadership team on how our services and software are evolving, along with some new initiatives we'd like your help with. Following great feedback, we plan to make it an annual event – so don’t miss out next year!

The team have condensed their sessions into 10-minute recordings so you can recap on the content and share with your colleagues. See below for our key updates on:

  • Our company direction and the evolution of our Martech skills and capabilities heading into 2025 and beyond
  • Priority areas for Martech investment and resource in 2025 based on industry-leading research
  • Development roadmaps for our SaaS technologies and the role of AI within that and the wider business

 

Enablement & martechIQ©

Chris Fowler, Director of Research & Enablement

In this session, Chris shares an update on our new research initiative, martechIQ©, including:

  • What it is and how it will help you to measure ROI, benchmark with your peers and improve Martech performance
  • The assessment scoring categories and criteria
  • How you can get involved in the early access programme 

Register your interest in martechIQ©

The Evolution of our Services & The Martech Spine©

Louise Cranfield, Senior Director of Strategy & Programmes
Mark Pearson, Head of Consultancy

Lou and Mark give an update on how our consultancy services are evolving heading into 2025, along with the next iteration of the Martech Spine©, including:

  • Client challenges in implementing Martech
  • The Martech Spine© in 2025 - focusing on capabilities, not technologies
  • The evolution of our consultancy services and what this means for you

Software Development & Roadmap

Alec Weekes, Director of Development & Solution Architecture

Alec provides an update on improvements to our SaaS suite and software development projects, including:

  • Empowering your Martech with meaningful integrations
  • Key updates to our 2025 software roadmap
  • A new product development initiative - DataWarden

Customer Success

Kathryn Vaughan, Director of Customer Success

Kathryn outlines our key ways of working with you - projects, retainers and continual improvement programmes - and the importance of receiving your feedback to help improve the support we offer, including:

  • How we'll continue to help you be successful
  • The purpose and format of our Quarterly Business Reviews (QBR's)
  • The value of Continual Improvement Programmes

The Mosaic Project - a Martech Thinktank

Richard Shafe, Marketing Director

In this final session, Rich shares information on our second new research initiative, The Mosaic Project, including:

  • What it is, why we're doing it and the desired outcomes
  • How we'd like you to be involved

Register your interest in attending the first Mosaic Project Thinktank

©Copyright Clevertouch Consulting
All Rights Reserved

All the material shared in the videos and copy on this page is copyright to Clevertouch Consulting unless otherwise stated.
The content within is intended solely for the key Stakeholders associated with your organisation.
The Martech Spine©, the MartechIQ© and Clevertouch Momentum© are all copyright to Clevertouch Consulting.
It is not intended for general use, nor should it be distributed outside of your organisation without the express permission of the Directors of Clevertouch Consulting.