The Mosaic Project: Martech Thinktank Roundtable

The Mosaic Project by Clevertouch is an informal collaboration between academia, researchers, technologists and marketing leaders.

Chaired by Professor Rob Angell from the University of Stirling, this ‘Martech thinktank’ will meet three times a year to discuss and influence a wide range of Martech topics that will form the basis of further dedicated research by Rob and The Mosaic Project team.

This initiative is open to customers of Clevertouch only. We are asking those that would like to be involved to register their interest here.

The first roundtable meet-up will take place on Thursday 30^th January in central London (venue TBC) from 11am – 2:30pm. We will discuss and debate a pre-determined research topic, uncovering the key areas for further investigation. Lunch and refreshments will be provided - please let us know if you have dietary requirements by answering the question on the form when registering. 

The outcome of each meet-up and further exploration into the topic will be a tangible piece of research in the form of a whitepaper, thought-leadership article, management publication (as per the recent MIT Sloan Management Review piece) or report in which your contribution will be credited.

Ahead of the event, we will ask for your input on the research topics that interest you most for further discussion on the day.

Why are we doing this?

The Martech environment has become vast and complex. We are passionate about providing marketing leaders with better data and insight on specific Martech topics and trends that help you make sense of the complexity and improve your marketing performance.

Speakers

Adam Sharp

Co-founder & CEO, Clevertouch Consulting

Rob Angell

Professor of Marketing, University of Stirling