Martech Research Lead


Knowledge Transfer Partnerships, KTP, with Clevertouch Consulting and the University of Stirling. 

This is a full-time 24 months FTC at the Clevertouch Consulting Office in Hampshire.  


Location: Hampshire UK

Job type: Fixed Term Contract

Application closing date: 8th October 2025

Overview

We are looking for a Martech Research Lead, responsible for leading the research, development, and implementation of a novel Digital Performance Intelligence (DPI) model that redefines how digital marketing performance is measured and interpreted. This will involve combining insights from marketing, behavioural science, and data analytics to develop a holistic framework for understanding the impact of marketing across the customer journey.

You will gather and analyse real-world data from Clevertouch clients, design and test a performance dashboard solution, and work closely with internal teams to embed the model into day-to-day operations and client-facing tools. Your work will involve both qualitative and quantitative research, model development, dashboard visualisation, and the creation of training materials to support adoption across the organisation.

Essential Criteria 

  • A Master’s degree (PhD preferred) in marketing, behavioural science, data science, psychology, or a related discipline
  • Experience designing and executing empirical research (qualitative and/or quantitative)
  • Awareness (working knowledge preferred) of digital marketing principles and associated technologies/platforms (e.g., Salesforce, Marketo, HubSpot)
  • Analytical skills and familiarity with tools for data analysis and visualisation (e.g.,Tableau, Power BI, R, Python)
  • General interest in Artificial Intelligence (AI) and its applications within marketing and data analytics
  • Ability to keep abreast of current trends in AI and evaluate their potential for practical, value-adding use in digital marketing contexts
  • Strong interpersonal skills and ability to engage with technical and non-technical stakeholders
  • Excellent communication skills and ability to translate complex data into actionable insights

    For further information about this opportunity and how to apply, please follow the link below which takes you directly to the job advert on the University of Stirling website. 

Apply here