Let's get started
Fill out your details below and we will get in touch to secure your space!
Tools and knowledge for certification
NEW • Marketing Cloud Certified Email Specialist
For Individuals • 3 days • £2,000pp- date
- spaces
- 6/6
- location
- Virtual - Instructor-led
About this Course
Mastering Salesforce Marketing Cloud (SFMC) can transform your email marketing strategy, but navigating its complexities requires the right guidance. Our SFMC Certified Email Specialist course is designed to do just. A certified Email Specialist will be able to demonstrate their abiliites to build complex customer journeys, create advanced segmentations and design personalised content that makes the most of Marketing Cloud's unique capabilities.
In this immersive three-day virtual training, led by seasoned Salesforce Marketing Cloud Certified Consultants, you’ll dive deep into the platform's capabilities and unique features, all while honing your ability to conquer the SFMC Email Specialist certification exam. You can expect plenty of best practice advice, tips, tricks and practice questions to gear you up for success.
- The course consists of six two-and-a-half hour sessions, and is held remotely over three weeks.
- Suitable for anyone with a job role working with Marketing Cloud, including: Marketing Operations, Marketing Manager, Marketing Automation/Email/Campaign Manager or a Developer supporting marketing.
- Candidates should ideally have 6-12 months of experience within Salesforce Marketing Cloud.
The cost of the course includes 1x voucher to take the Salesforce Marketing Cloud Email Specialist certification exam.
Outcomes
Focusing on the key topics found in the Salesforce Marketing Cloud Email Specialist certification, our course will enhance your email marketing expertise and fully prepare you for the exam.
- Email Marketing Best Practices: As a fundamental part of the exam, this section focuses on industry best practices for email marketing. You’ll learn how to optimise content, improve deliverability, and ensure compliance with legal regulations. Understanding subscriber engagement and metrics will also be covered.
- Subscriber and Data Management: Master the skill of managing subscriber data effectively. This topic includes segmentation strategies, audience building, and leveraging data extensions. You’ll gain practical experience with the tools needed to manage and integrate subscriber information within Marketing Cloud.
- Content Creation and Delivery: Explore the specifics of creating compelling email content. This section covers using templates, dynamic content, A/B testing, and personalising messages to target audiences effectively. You’ll also learn how to automate and optimise email delivery through Journey Builder and Automation Studio.
- Email Studio: Understand the ins and outs of Email Studio, the core of Marketing Cloud's email capabilities. Topics include email creation, sending, and tracking, as well as managing campaigns and analysing performance metrics to continuously improve results.
- Marketing Automation: Discover how to streamline your marketing processes with automation. This part of the course covers Automation Studio, Journey Builder, and integrating these tools with other Marketing Cloud products to create cohesive, automated customer journeys.
- Analytics and Reporting: Finally, understand how to measure success. This section focuses on tracking and analysing email performance, using built-in reporting tools, and making data-driven decisions to enhance future campaigns. You’ll learn how to extract actionable insights to refine your email marketing strategy.
Course Agenda
| Exam Guide & What to Expect | Session 1 • Tue 17th Sep |
| Subscriber & Data Management Segmentation strategies, audience building, leveraging data extensions, managing subscriber information, integrating data within Marketing Cloud | Session 2 • Wed 18th Sep |
| Content Creation & Delivery Email creation, sending and tracking, managing campaigns, dynamic content, A/B testing, personalising messages, automating and optimising email delivery. | Session 3 • Tue 24th Sep |
| Marketing Automation Streamlining marketing processes, Automation Studio, Journey Builder, integrating tools, creating automated customer journeys. | Session 4 • Wed 25th Sep |
| Best Practices & Analytics Optimising content, improving deliverability, ensuring legal compliance, understanding subscriber engagement, analysing metrics, using reporting tools. | Session 5 • Tue 1st Oct |
| Mock Test & Practice Questions Further exam guidance and Q&A | Session 6 • Wed 2nd Oct |
How We Teach You
- Blended Learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
- Interactive Remote Learning - We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
- On-going Support & Resources - All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.
Your Trainer
Paul Shefferd is an Enablement Consultant at Clevertouch and a Marketing Cloud Certified Developer (as well as a Pardot Consultant and Salesforce Admin).
Sheff is our go-to-guy for all things Salesforce, Pardot and Marketing Cloud, and even has his own pair of Salesforce slippers (true!).
As a dedicated Enablement Consultant, Sheff has created and delivered bespoke training courses for some of the world's largest brands, taking their unique requirements and weaving them into memorable and relatable content.