Does your organisation use both Pardot and Salesforce?
If the answer is yes, then Pardot and Salesforce have allowed us to align our Pardot campaigns with our Salesforce campaigns.
What does this mean?
This means you can track campaign influence and view engagement history on the same records in Salesforce.
How will it help me?
Once your campaigns are aligned you can see in Salesforce how much activity your campaigns are generating by using campaign influence reports and dashboards within Salesforce.