Previously, Marketo’s landing pages were not responsive and to make a landing page responsive meant the ability to make that landing page editable was lost. Instead a different template for each variation of a page was needed. This required a template and a landing page asset for every responsive landing page, which ultimately led to a very messy Marketo environment.
However, in May 2015, Marketo released Guided Landing Page Templates, and these have revolutionised the way you can build responsive landing pages in Marketo. By declaring editable elements and variables in the landing page templates, elements and variables can easily be changed in the landing page editor, allowing you to create a fully responsive landing page template that can be used over and over again. It also allows you to lock down a landing page to only allow certain elements of a landing page editable.
The screenshot above shows how the page elements that have been defined as editable can be edited. Things that can be made editable include:
- Text areas that are editable through a rich text editor
- Images that can be selected through an image gallery
- Social share buttons
Variables allow you to:
- Quickly change text strings but have styles locked down
- Change colours of elements .i.e. backgrounds and branding
- Boolean allows you to show/ hide a code block .i.e. you might want the option to add or remove a footer
Program tokens can also be used anywhere in a guided landing page. This could be useful if you want to control of things like event dates etc. that are shared across multiple assets in one place.
If you’d like to understand more about Marketo Guided Landing Pages or require additional templates to be developed, please get in touch.