Online webinars have become a crucial tool for sharing your brand’s message, showcasing thought leadership and nurturing leads. Traditionally, running webinars in Marketo required integrating with third-party platforms like Zoom, GoToWebinar or ON24.
Now, with Adobe's integration of Adobe Connect into Marketo through the 'Interactive Webinars' feature, you can create and manage webinars directly within Marketo. This native integration offers a seamless experience, fostering deeper connections with your audience and enhancing your existing Marketo workflows. Plus, you can potentially reduce costs by eliminating the need for external webinar providers.
To help you decide whether you should drop your existing webinar platform and utilise this new feature in Marketo instead, Our Head of Enablement, Chris Fowler, was joined by our Head of Technical Delivery, Alex Seabrook, for a webinar on how it works, why you'd use it and some of the key things to consider before implementing it.
Click below to watch the recording:
In the webinar, the team cover:
⭕ How to access Interactive Webinars in your Marketo instance
⭕ A step-by-step guide on setting up your first Marketo Interactive Webinar
⭕ The new capabilities, processes and insight this feature unlocks for you
If you are interested in speaking to Chris or Alex about how best to utilise this interactive feature, we'd be very happy to arrange a conversation. Either email us at training@clever-touch.com or fill out the contact form here to get in touch.
Marketo Training with Clevertouch
Are you looking to up-skill your team's Marketo capabilities, improve your own skills or become Marketo Certified? Learn about our Adobe Marketo Essentials, Complete and Expert courses here.