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It is difficult to underestimate the importance and power of easy to understand data and insight for your business. If you have the right information at your fingertips, you will have the power to steer your business effectively, operating the correct strategy according to your customers’ expectations. Having the right information, presented in the right manner, at the right time can be all it takes to leapfrog competitors and secure better business deals.

It's very clear that you can’t operate a successful business strategy without information. The challenge for most is getting that information presented in a fast, effective, and most importantly, widely accessible format. That’s where dashboards and reporting comes in…

When properly configured, dashboards and reporting can provide a business with insight ranging from a strategic overview of a marketing departments contribution to overall business objectives, to drill down reports into specific campaigns and nurture streams, all available from your mobile device. They have the ability to:

  • Leverage your data from all your business systems into a single view of either customers or prospects
  • Display Sales performance as a result of Marketing initiatives
  • Illustrate the success of individual marketing teams, regions, and individuals.

Dashboards and reporting should be available throughout your management team, providing each tier of the business leadership with the critical information required to make decisions. Importantly, this must include data sources from all parts of the business, rather than just a picture of one platform or function.

The keys to unlocking effective dashboards and reporting are not as far away as you might think. Undergoing a spotlight audit of your business systems and your reporting pipelines will provide you with a valuable road map to gain success and excellence in dashboards and reporting. 

Have a look at this infographic highlighting some of the frustrations and solutions facing businesses.

If you would like to get in touch with a consultant today to discuss your data and reporting and strategy, contact us here.

To find out more about how strong and effective data is improving businesses across the world, download our State of Martech Report 2022 here