The need for streamlined marketing workflows and efficient project management has never been more critical in today's fast-paced environment. Adobe's Workfront Fusion is a powerful 'add-on' to Adobe Workfront (Adobe's Strategic Work Management system) for optimal process automation and integration between applications. This blog explores the significance of Workfront Fusion in fully maximising Workfront to transform operating processes, and in turn, make your strategic marketing management tool a mission-critical Martech asset for your organisation.
What is Workfront Fusion?
Adobe Workfront is a comprehensive work management platform that sits within the Adobe Experience Cloud suite of tools. It streamlines marketing project planning, collaboration, and execution, offering tools for task assignment, resource management and reporting. An add-on product to Adobe Workfront is Workfront Fusion.
Workfront Fusion is a no/low-code integration platform that, through connectivity and automation, activates the full capabilities and effectiveness of your Workfront platform. The “add-on” is designed to seamlessly connect your Workfront instance with multiple applications across your Martech Spine©, automate repetitive tasks and streamline marketing and project management workflows.
The tool achieves this by connecting actions within and between various applications to create scenarios that automatically transfer and transform your data. A created scenario will monitor data in one app, often looking for a given change in data and then process that information to deliver the specified result into any given system without manual input.
For example, using a Workfront Fusion scenario you can connect your Workfront to and share data between your other SaaS applications, like your Salesforce instance.
Why use Workfront Fusion?
Incorporating Workfront Fusion into your Marketing Project Management processes can lead to substantial improvements in efficiency, with quicker time-to-market, impactful software integrations and enhanced team collaboration.
Three key benefits of Workfront Fusion:
1. Seamless, No/Low-Code Integrations
The most notable advantage of Workfront Fusion is its ‘No/Low-Code’ nature for integrating multiple systems with Workfront and other third-party applications, ensuring reliable data synchronisation across your Martech platforms without requiring custom integrations. The tool provides a visual, user-friendly interface to quickly create workflows and scenarios without the need of extensive coding knowledge to leverage its capabilities – a big win for many marketers who need to execute campaigns and projects with speed and ease.
For example, with minimum technical knowledge, you could use Fusion to connect your Workfront with Salesforce for managing project budget, profitability management and revenue recognition reporting – or connect Workfront to your Marketing Automation platform, such as Adobe Marketo, for streamlining the way you Manage the marketing content supply chain.
2. Automated Workflows for Business Processes
One of the other standout features of Workfront Fusion is its ability to automate routine tasks. By setting up triggers and actions, teams can eliminate manual data entry and repetitive processes. For instance, when a project reaches a certain stage, Workfront Fusion can run workflows to automatically notify stakeholders, update project statuses, and generate reports. This automation not only saves time on routine admin but also minimises the risk of human error.
Fusion offers pre-built templates for common scenarios that would benefit from automation within the Marketing Workflow, for example, automatic new project creation in Workfront from template details specified in a CSV file and automatically capturing a project baseline upon any change in project status.
3. Connecting & Centralising Your 'Marketing System of Record'
Workfront Fusion is the key to connecting your Martech and centralising all data in Workfront for it to become your one ‘Marketing System of Record’, serving as the backbone for a well-connected Martech Spine©. Seamless data flows between all these platforms allows for an accessible and consolidated view of real-time data in your work management system to support informed decision making.
A holistic approach to your marketing workflow will allow teams across the process to analyse project performance, track KPIs and collaborate on assets from multiple systems and respond within a singular platform. Fusion, for example, can be leveraged to automatically push the details of an email from a Marketo Engage Program, including subject line and body copy, into a project in Workfront for collaboration with all stakeholders across the marketing workflow. This comprehensive approach improves the consistency and reliability of your systems of record, enabling more accurate and proficient data management.
Implementing Workfront Fusion & its Role in Your Organisation
Fusion offers a powerful and user-friendly way to automate and connect Workfront with third-party applications. Implementing Workfront Fusion is about transforming the way your organisation approaches its operational processes and therefore, needs to be leveraged in a way that is tailored to your organisation’s unique operational processes and Workfront practices. Amplifying the efficiency and success of Fusion scenarios requires awareness of a breadth of considerations,
Clevertouch’s consulting services can support you with harnessing the full power of Fusion and optimising your Workfront platform. Get in touch to arrange a time to speak to a Workfront consultant.
Simplify, Connect & Inform with Workfront Fusion
Adobe Workfront Fusion is an integration tool that unifies your Marketing technology ecosystem, automates workflows and simplifies complex data processes. By eliminating silos and enabling seamless data flow between applications, Fusion has the power to enhance Workfront into a true ‘Marketing System of Record’ for your organisation. The ability to create no/low-code integrations means that marketers and project managers can easily connect applications, automate repetitive tasks, and gain real-time visibility into project performance without technical dependencies.
With streamlined workflows, automated processes, and consolidated data, organisations can make more informed decisions, achieve faster time-to-market, and foster greater collaboration. By embracing the capabilities of Workfront Fusion to connect your Martech, your business can elevate its marketing operations and drive strategic impact across every initiative.
As you look to future-proof your marketing processes, consider how Workfront Fusion can simplify, connect, and inform your Martech Spine©, enabling your teams to focus on the delivery of great marketing!