Webinar: Beyond Marketing Automation - What's next for B2B Marketing

JOIN LIVE

date: Wednesday 23rd Apr 2025

location: 16:00 GMT - Virtual

Join us on Wednesday 23rd April for a webinar looking Beyond Marketing Automation: What's Next for B2B Marketing? We're excited to be teaming up with our partner, Adobe, to deliver you this event on how B2B marketing is set to transition from the familiarity of marketing automation platforms and into a new phase of intelligent, connected marketing technology that seek to fully align marketing and sales teams on revenue growth.

Whether your organisation adopts Account-based Marketing (ABM) or Lead-based Marketing (LBM), finding an approach with technology platforms that works for marketing and sales teams, AND provides a more customised, seamless customer experience, is a real challenge.

How can you identify and prioritise the right customers and prospects at the right time, hyper-personalise content to those people in a helpful way, and provide relevant intel to sales people to give them the best chance of positively impacting pipeline? How can you use reliable data to inform this process? Where does AI fit into all of this? What is the best measure for success?

It's important now more than ever that B2B Marketing teams align with sales to identify and target customers effectively to drive business growth and prove marketing ROI.

Join Clevertouch's Head of Consultancy, Mark Pearson, and Adobe's Isabella Hargreaves, and Mihai Prisacariu for this 30min (plus Q&A) webinar that will leave with you ideas on how to personalise customer experiences and target your ideal customer profile.

Agenda:

⭕ Introduction: What's happening in the world of B2B marketing automation?

⭕ Modern Marketing & Sales Alignment: Lead-based marketing vs. Account-based marketing - who wins?

⭕ Adobe Journey Optimizer B2B: In-platform demo on identifying buying groups and how to activate them

⭕ AWS: AJO customer success story

⭕ Q&A: An opportunity to ask the team any questions you may have

If you can't join the webinar live, register to receive the recording.

Agenda

Introduction: What's happening in the world of B2B marketing automation? Mark shares insight on what's happening in the market with B2B marketing teams and how they are using Martech to drive demand and 'feed' information and engagement to sales teams.	16:00
Modern Marketing & Sales Alignment: Lead-based marketing vs. Account-based marketing - who wins? An overview of the pros and cons of lead and account-based marketing, and the challenges that persist with both approaches.	16:05
Adobe Journey Optimizer B2B: In-platform demo on identifying buying groups and how to activate them We take a look at how AJOB2B goes beyond lead and account-based marketing with buying group orchestration. By unlocking the potential of Marketing Qualified Buying Groups, businesses can create demand with increased precision for go-to-market motions across the customer lifecycle.	16:15
AWS: AJO customer success story The Adobe team share how Amazon Web Services have successfully deployed Adobe Journey Optimizer B2B	16:25
Q&A An opportunity to ask the team any questions	16:30

Speakers

Mark Pearson

Head of Consultancy

Clevertouch Consulting

Isabella Hargreaves

Product Marketing Manager

Adobe

Mihai Prisacariu

Senior Solution Consultant

Adobe