How The Jackson Laboratory optimised Adobe Workfront
FREE- date
- location
- 16:00 GMT - Virtual
A key component of any Martech Spine© is the strategic marketing work management platform used to plan and coordinate marketing projects, and how it integrates with and compliments the other key technologies you use to execute marketing campaigns.
Strategic Marketing Management is about streamlining operations, improving efficiency and aligning marketing efforts with business goals. Louise Cranfield, Senior Director of Strategy & Programmes at Clevertouch has supported numerous clients with the complex implementation of marketing project management tools, ensuring they are properly integrated to other key technologies in the Martech stack such as Journey Orchestration, Marketing Automation and Business Insights & Modelling platforms.
Join Lou on Wednesday 29th January for a webinar on why Strategic Marketing Management capabilities are critical for enabling businesses to achieve their marketing goals more effectively while maximising return on investment (ROI) - and how the tool you use to manage strategic marketing should help you manage and deliver campaigns, allocate resource and budget, track costs and prioritise tasks for efficient marketing operations.
We are delighted to be joined by Dee Yocom, Marketing Campaign Manager at The Jackson Laboratory, who will share insights from her experience optimising Adobe's Strategic Marketing Management platform, Workfront. Dee will tell us about the importance of having a solid strategy behind the platform and the impact this has made to their business so far.
Register your spot by filling in the form. If you can't make it, register anyway and we'll send you the recording!
Agenda
| Strategic Marketing Management In this introduction and summary of Strategic Marketing Management, Lou covers why this Martech category has become central to efficient and effective marketing operations. Lou will share some of the capabilities required to realise the potential of these platforms and the ways that our clients at Clevertouch are implementing and integrating them for maximum marketing performance. | 16:00 |
| How The Jackson Laboratory implemented Workfront Dee Yocom shares her experience in creating a strategy for implementing and utilising their Strategic Marketing Management platform, Workfront. What were some of the key considerations? Why did they choose Workfront? What does the platform and SMM capability now enable them to do? | 16:10 |
| Q&A An opportunity to ask your questions about Strategic Marketing Management to Dee and Lou. | 16:25 |
| Key Takeaways Lou wraps up the webinar with her three big things to consider carefully when considering or embarking upon a Strategic Marketing Management platform implementation or optimisation plan. | 16:35 |