If your company uses Pardot and Salesforce, the term ‘campaign’ can be a tad ambiguous. There has always been confusion over this word when using these platforms, so what’s the difference?
• Used to track a Prospect’s first touch point in Pardot
• A Prospect can only be associated with one Pardot Campaign
• Pardot assets are assigned a Pardot Campaign for reporting
• Leads and Contacts can be added to multiple Salesforce Campaigns
• Track Campaign Member statuses
• Report on the ROI of your Marketing Campaigns within SalesforceIn this article we provide you with 3 reasons why aligning your campaigns is something you should think about enabling
1. Engagement History lightning component
A slick new view of your Prospects’ Pardot activities within Salesforce; you can place the Engagement History lightning component on your record pages to show your sales teams what their Leads/Contacts have been engaging with.The alternative is to use the Engagement History list view, however these are not as informative for your sales team; if a prospect had visited 5 pages on your website, it would be helpful for your sales team to see which pages they have viewed – you can’t with the related list, but you can with the lightning component. The Engagement History component is only available to you if you have both Pardot Lightning and Engagement History enabled.