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Campaign Planning and Journey Mapping
We help you plan and deliver more effective marketing campaigns through the successful use of marketing technology.
Campaign Planning and Journey Mapping
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ABM is a business strategy made up of marketing initiatives involving email, social, media placement, PR, events etc, into a targeted set of prospect or customer accounts. This guide covers the following ABM challenges:
- Strategy before Tactics
- Measuring for Success
- Meaningful Dataset Analysis
- Driving Sales and Marketing Alignment
- Choosing your ABM Accounts
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