The engagement history pulls in all your data metrics for Prospects, Leads and Contacts. So, Prospects do not need to be linked to a Salesforce record to enable that data to be pulled into Salesforce.
This means we can now create and customise some powerful reports and dashboards straight from Salesforce.
Salesforce are heavily investing into Salesforce Lightning and therefore Pardot Lightning. We will see some amazing and exciting releases coming in the road map, and that are already available to you right now!
Here are some releases that are only available in the Pardot Lightning App:
Business Units – It’s here! You can use Business Units to partition your data in Pardot.
Multiple Tracker Domains – You can now create multiple tracker Domains and use them for your marketing assets.
Pardot Einstein – It’s coming! We have Pardot Scoring, but Pardot Einstein can inform you when a lead is likely to convert to an opportunity, provide you with behaviour scoring and buying intent.
For more information on the Pardot Lightning App, please get in touch.