Martech Platform Migration

Migrating to a new martech platform is rarely just a technology project.

Done badly, it can disrupt campaigns, compromise data, frustrate users and leave you questioning why you moved in the first place. Marketing leaders need to balance the opportunity of a better platform with the risk of getting the transition wrong.

We help organisations use migration as an opportunity to rethink what they need from their martech, simplify what has become complex and leave behind processes that no longer add value. The result is not simply a new platform, but a better foundation for how marketing operates going forward.

Experts in martech migrations

We’ll help you plan and manage your migration across technology, data, integrations, processes and people – turning a risky technology move into an opportunity to build a better way of marketing.

Vendor & platform expertise

Our platform expertise: Adobe B2B

End-to-end expertise across Adobe’s B2B marketing, orchestration and work management platforms.

From Marketo Engage and Workfront to Adobe’s next generation of B2B journey orchestration, we help marketing teams turn their Adobe B2B investment into connected, scalable marketing.

Migrations from other vendor platforms and transitions from within the Adobe B2B ecosystem
Platform implementation, configuration and ongoing optimisation
Adobe B2B platform auditing, AI-enablement and AI-readiness
Data and integration mapping within Adobe B2B and the rest of your stack
Platform training and enablement

Explore Adobe B2B Services Marketo Training

Our platform expertise: Salesforce Marketing Cloud

Expert consultancy for Salesforce Marketing Cloud

Our consultants combine marketing, data and technical expertise to help you implement, integrate, optimise and evolve Salesforce Marketing Cloud Next around your business and customers.

Migrations from other vendor platforms and transitions from within the Salesforce ecosystem
Platform implementation, configuration and ongoing optimisation
Marketing Cloud platform auditing, AI-enablement and AI-readiness
Data and integration mapping within Marketing Cloud and the rest of your stack
Platform training and enablement

Explore Marketing Cloud Services Pardot Training

Download our guide to Martech Migration

If you’re thinking about migrating or changing your Marketing Automation or Marketing Cloud platform, our in-depth guide highlights the key areas you should consider before making a decision, such as:

Considering better platform support for your current martech platform
Assessing the impact of your data challenges
Simplifying the use of your current platform
Evaluating whether your current martech supports Marketing’s key objectives
Navigating the AI revolution in Martech
Understanding where to start

This guide is designed to help you ask the right questions, plan the foundations needed for success and move forward with confidence.

Brands who trust us

01

Marketing cannot stop for a migration - teams need to maintain campaigns, communications and customer journeys while platforms change.

02

Critical data and processes are at risk - migrations must protect data, consent, integrations and reporting throughout the transition.

03

Legacy problems can follow you - poor processes and complexity must be redesigned, not simply migrated to a new platform.

Sound familiar? We can help

Let’s Talk

How we help

Our approach

01 Protect continuity throughout migration Plan data, integrations, campaigns and cutover carefully so marketing activity continues with minimal disruption while platforms are being changed.

02 Move cleanly into the new platform Migrate and validate critical data, consent, configuration and integrations so the new environment is accurate, compliant and ready for use.

03 Use migration to improve performance Redesign outdated processes and configuration during migration so legacy complexity is removed rather than recreated in the new platform.

Platforms
we migrate to or from