Simplifying Marketing Automation at Robert Walters with Momentum
100 Momentum users across regions 47+ days saved in asset creation Empowered non-technical marketers
Details
Robert Walters is a leading global recruitment consultancy and talent solutions provider. With marketing teams spread across multiple regions and business lines, they needed a way to simplify email creation and campaign execution without relying heavily on technical expertise.
Having partnered with Clevertouch for over eight years across multiple organisations, Robert Walters turned to Clevertouch’s Momentum platform to empower non-technical marketers and streamline campaign delivery.
Discover how Robert Walters simplified marketing automation with Momentum. With over 100 users across regions, they saved 47+ days in asset creation, empowered non-technical marketers, and scaled campaigns globally while staying brand compliant.
The Challenge
Robert Walters faced several key barriers:
- Complexity of Marketo – Steep learning curve and costly license limited adoption
- Need for scalability – Global teams required a tool to build and send campaigns independently.
- Efficiency pressures – Campaigns needed to be executed faster without hiring specialist technical staff.
As Rob Nicholson, Director of Digital Marketing, put it:
“We don’t hire digital marketers. We hire marketers focused on events, PR, and stakeholder relations. Momentum allowed them to send and configure emails without needing that technical skill set”
Our Approach
Clevertouch implemented Momentum as a simplification layer over Marketo, enabling Robert Walters to:
- Roll out brand-compliant email templates that any marketer could use without coding skills.
- Provide flexibility at scale, with over 100 active users and 60 licenses across multiple teams, brands, and regions.
- Support major business changes, including a brand consolidation project, where updates were instantly rolled out through Momentum’s master templates.
“It’s so easily adopted that teams just say: I built it all in Momentum. Why isn’t the rest of Marketing like this?“
Rob Nicholson
Director of Digital Marketing
Impact
Momentum has delivered measurable impact for Robert Walters:
Looking Ahead
Robert Walters is exploring how AI assistants can further unlock martech potential by enabling junior marketers to execute campaigns that previously required senior expertise. Momentum continues to provide the foundation of simplicity, scalability, and efficiency that underpins their evolving Martech strategy.
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