"I passed! Thank you again for the course, it was genuinely really enjoyable and I felt super prepared before taking my Marketo exam. Without it I would have struggled. I loved the group setting as it really helps to illustrate different Marketo set-ups and a really good discussion of context for the exam"
Martech Training & Enablement
Marketo Training
From everyday users to advanced practitioners, build the skills to get more from Marketo
Get more from Marketo
Our Marketo training is designed around the way your team actually works, combining practical platform knowledge with real-world marketing operations experience.
Whether you are building foundational skills, developing more advanced Marketo expertise or improving consistency across a wider team, we tailor training to your setup, objectives and level of experience.
The goal is simple: stronger in-house Marketo capability, greater confidence and less reliance on external support.
Our Marketo training courses
Tailored, collaborative training sessions based on your platform configuration
Everything you need to get started
Marketo Essentials
Gain the knowledge you need to create campaigns, manage your leads and drive your marketing automation forwards.
Course areas and outcomes:
- Learn the basics: manage leads, create impactful email campaigns, and track campaign performance
- Optimise campaigns: master Smart Campaigns to automate and optimise marketing campaigns
- Audience targeting: explore the various segmentation options and advanced filtering criteria
- Personalised content: Tailor messaging, offers and experiences to individual leads and contacts
Get campaign-ready and learn advanced concepts
Marketo Complete
The Marketo Complete course is our recommended starting point for teams looking to hit the ground running in Adobe’s Marketo Engage.
Course areas and outcomes:
- Create and build: create and manage leads, send email campaigns and track campaign results
- Smart campaigns: automate and optimise your marketing campaigns
- Smart lists: segment and target specific groups of leads
- Personalised content: How to create and deliver highly personalised content
- Marketo instance management: Effective management and configuration of the admin area
- Field structures: Customising fields, data normalisation and cleansing, database management
- Get hands-on: Putting everything into practice by creating a structured end-to-end campaign
Tools and knowledge for certification
Marketo Certified Expert
Our expert course builds on platform essentials with a key focus on preparing trainees for their Marketo Engage Business Practitioner Expert Certification – AD0-E559 (formerly the Marketo Certified Expert exam).
Course areas and outcomes:
- Administration and maintenance: configuration, workspaces and data partitions
- Campaign management: Config for program types including assets, tokens, webhooks and custom fields
- Lead management and lifecycle: Marketo lifecycle model, lead scoring and Marketo Sales Insight
- Data management: Operational programs for data management, segmentation and analysis
- Reporting and best practices: Attribution model build, campaign performance metrics, quality assurance and testing
Clevertouch x Marketo
01
15+ years
Working with Marketo and B2B marketing automation
02
Certified expertise
Marketo practitioners, consultants and architects
03
Enterprise experience
Supporting complex global B2B Marketo environments
04
Award-winning heritage
Recognised by Marketo, Adobe and B2B Marketing
What you can expect
What you can expect
Certified experts
As Europe's first and most experienced martech consultancy, we hold over 140 martech platform certifications. Our range of bespoke training courses are guided by certified platform experts to help your marketing team, whatever their abilities, meet your business objectives. Our dedicated training team design and tailor bespoke courses, utilising interactive, hands-on tools and experiences to speed up adoption and confidence across martech platforms. We run regular group sessions for groups of 6-10, hosted at our training facility in Hampshire, your office or through our dedicated online training platform. There are scenarios to take away to keep your newly gained knowledge fresh and follow-up sessions available to continue your learning beyond our structured courses.
What you can expect
Real-world application
We think it's important that you are comfortable with the look, feel and structure of the marketing automation platform you will be using day-to-day. That's why we deliver all training in your own martech platform or sandbox environment, setting up exercises and example campaigns, programs and workflows, so you have these to reference once our structured sessions are over. All courses come with 'follow up' clinics with our trainers to give you time to apply your knowledge, then come back to us for support in filling in the gaps and bridge your understanding.
What you can expect
Customised learning
We work with you to create specific training plans for your team - whether they are role, region or brand-specific. Your enablement plan will be tailored to your specifications, and make sure no one is left out! Whether you are looking for an individual training plan, or a phased enablement strategy as part of a new platform onboarding with 200+ users - we will design, tweak and drive the plan to maximise engagement and ensure you hit the ground running. All sessions are recorded and shared with the training group following the course. Recordings are high-quality, designed with playback in mind and ready to be shared on your internal LMS or file-sharing system.
What you can expect
Certification support
We can provide tailored support whether you are working towards your first certification or consultant-level exams across the Adobe and Salesforce ecosystems. Getting certified in marketing automation platforms holds immense significance in today's competitive business landscape. Certifications validate your expertise and proficiency, providing a recognised endorsement of your skills in using these powerful tools effectively. By obtaining a certification, you gain a competitive edge, making you a more desirable candidate for employers or clients seeking professionals with demonstrated knowledge. Certification enables you to explore advanced functionalities and best practices, enhancing your ability to drive successful marketing campaigns, nurture leads, and achieve impressive ROI.
What you can expect
Interactive Learning
Whether you're in the room with us or joining online through our dedicated learning platform, our courses are designed with interactivity and engagement in mind. We use a blend of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech. With our approach to martech training, you'll feel more energised, engaged and you might even have some fun along the way!
Explore our Adobe B2B expertise
Marketo Optimizer
Coordinate intelligent account engagement
We help teams understand, implement and operationalise Marketo Optimizer, connecting Marketing and Sales around target accounts, AI-powered personalisation and more intelligent B2B journey orchestration.
- Platform implementation and configuration
- Account and person journey design
- Audience and profile configuration
- AI-powered content and personalisation
- Marketo and wider Adobe ecosystem integration
AJO B2B
Orchestrate journeys around buying groups
We help organisations adopt and embed AJO B2B, combining technical implementation with buying-group strategy, journey design, integration and ongoing optimisation.
- Platform implementation and technical configuration
- Account and person journey orchestration
- Buying groups, roles and qualification
- B2B data models, schemas and audiences
- Marketo Engage and Experience Platform integration
Workfront
Plan and manage marketing campaigns
We help marketing teams design, implement and optimise Workfront to improve planning, workflows, resource management and visibility across the entire marketing operation.
- Platform configuration and administration
- Request queues, workflows and approval processes
- Custom forms, templates and reporting
- Workfront Fusion automation and integrations
- Governance, optimisation and user enablement
Marketo Engage
Automate and scale B2B marketing
Our Marketo specialists help you implement, integrate and optimise the platform, from campaign operations and lead management to personalisation, reporting and long-term platform performance.
- Platform implementation and instance optimisation
- Lead lifecycle, scoring and routing
- Smart Campaigns and programme architecture
- CRM, API and third-party integrations
- Email, forms, landing pages and reporting
Adobe Success Stories
Better outcomes for Adobe B2B customers
Empowering Fujifilm with Marketo Training and Support
Fujitsu Unifies 30+ Martech Platforms into a single Marketo Instance.
Laying the Foundation for Global Marketing Success at WARC with Marketo.
FAQs
A few Marketo training things you may find useful
Our Adobe Marketo Engage training can cover everything from core platform navigation and campaign setup to lead management, automation, reporting, data quality and advanced operational best practice. Training is tailored to your team’s needs and level of experience.
Yes. Our Marketo training is tailored around your existing setup, processes, use cases and team structure. This makes the training more relevant and helps users apply what they learn directly within your own Adobe Marketo Engage environment.
Yes. We provide Adobe Marketo Engage training for users at different levels, from new starters learning the fundamentals to experienced practitioners looking to develop more advanced campaign, automation and operational skills.
Yes. Where appropriate, training can be delivered using your own Marketo instance, processes and campaign examples. This helps make the sessions practical, relevant and directly applicable to the way your team works.
Yes. Marketo training can be delivered remotely or in person, depending on your location, team size and learning requirements. We can also structure training as one-off sessions or a broader development programme.
Yes. We can provide ongoing Marketo coaching, skills development and platform support after the initial training. This helps teams reinforce what they have learned, tackle more advanced use cases and continue building in-house capability.
Platforms, data, AI and strategy aligned to drive performance, not just potential.
Find out how
Technology creates possiblity.
People create perfomance.
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