"I passed! Thank you again for the course, it was genuinely really enjoyable and I felt super prepared before taking my Marketo exam. Without it I would have struggled. I loved the group setting as it really helps to illustrate different Marketo set-ups and a really good discussion of context for the exam"
Martech Training & Enablement
Pardot Training
Build the Pardot skills your team needs to work smarter and get more from Salesforce Account Engagement
Get more from Pardot
Our Pardot training helps marketing teams build the skills and confidence to use the platform more effectively, from campaign setup and automation to lead management, reporting and day-to-day best practice.
Whether you are onboarding new users, developing existing skills or improving consistency across a wider team, we tailor each programme to your setup, objectives and level of experience.
The goal is simple: stronger in-house Marketo capability, greater confidence and less reliance on external support.
Our Pardot training courses
Tailored, collaborative training sessions based on your platform configuration
Everything you need to get started
Account Engagement (Pardot) Essentials
Led by our Pardot Certified Consultants, you’ll learn the basics of Pardot and gain the confidence you need to run your own campaigns, manage your leads, and drive your marketing automation forwards.
Course areas and outcomes:
- Master Pardot Basics: manage leads, create impactful email campaigns, and track campaign performance
- Optimise Campaigns: Discover the power of Pardot’s Engagement Studio feature to automate and enhance your marketing campaigns
- Targeting and segmentation: create Dynamic Lists, Automation Rules and Segmentation Rules, allowing you to segment and target specific groups of leads
- Personalised content: Tailor messaging, offers and experiences to individual leads and contacts using Dynamic Content
Get campaign-ready and learn advanced concepts
Account Engagement (Pardot) Complete
Our Pardot Complete course is our recommended starting point for teams & individuals looking to hit the ground running in Salesforce Account Engagement (Pardot).
Course areas and outcomes:
- Pardot fundamentals: Learn lead creation and management, email campaign creation, and campaign performance tracking
- Automation and optimisation: build intelligent workflows, triggering actions based on lead behavior, and dynamically adjusting campaign elements for optimal impact
- Segmentation: Explore Pardot’s Dynamic Lists and master the skills to effectively segment and target specific lead groups
- Personalisation: Tailor messages, offers, and experiences to individual leads and customers
- Pardot management: efficiently managing and configuring Pardot through the Admin area
- Data structure: Learn best practices for creating and customising fields, ensuring accurate and relevant lead information
- Hands-on experience: Put your new skills into practice by creating a structured end-to-end campaign.
Tools and knowledge for certification
Account Engagement (Pardot) Certified Specialist
Our Certified Specialist course builds on platform fundamentals with a key focus on preparing trainees for their Pardot Specialist certification.
Course areas and outcomes:
- Visitors & prospects: manage person data (leads, contacts and visitors), and interpret behaviour and activity through Prospect Audits.
- Administration: learn the relationship between Pardot and Salesforce, how data moves between the two platforms.
- Pardot forms, form handlers & landing pages: identify the capabilities, use cases and reporting capacity of Pardot forms and how they embed into Landing Pages.
- Lead management: we discuss Pardot’s core scoring mechanism and how you can benefit from customising it to your needs.
- Email Marketing: learn how to use both the native and Lightning email builders, as well as distinguish between the metrics collected in Pardot’s email reporting.
- Engagement Studio: Maximise Pardot’s Engagement Studio, using campaign best practices, tips and tricks to create fully featured multi-touch campaigns.
Marketing Cloud Specialists
01
Delivering marketing projects with Salesforce since 2010
02
Named as a priority partner for Salesforce Marketing Cloud Next
03
Supported the launch of Pardot to the European market
04
We hold over 50 Marketing Cloud certifications
What you can expect
What you can expect
Certified experts
As Europe's first and most experienced martech consultancy, we hold over 140 martech platform certifications. Our range of bespoke training courses are guided by certified platform experts to help your marketing team, whatever their abilities, meet your business objectives. Our dedicated training team design and tailor bespoke courses, utilising interactive, hands-on tools and experiences to speed up adoption and confidence across martech platforms. We run regular group sessions for groups of 6-10, hosted at our training facility in Hampshire, your office or through our dedicated online training platform. There are scenarios to take away to keep your newly gained knowledge fresh and follow-up sessions available to continue your learning beyond our structured courses.
What you can expect
Real-world application
We think it's important that you are comfortable with the look, feel and structure of the marketing automation platform you will be using day-to-day. That's why we deliver all training in your own martech platform or sandbox environment, setting up exercises and example campaigns, programs and workflows, so you have these to reference once our structured sessions are over. All courses come with 'follow up' clinics with our trainers to give you time to apply your knowledge, then come back to us for support in filling in the gaps and bridge your understanding.
What you can expect
Customised learning
We work with you to create specific training plans for your team - whether they are role, region or brand-specific. Your enablement plan will be tailored to your specifications, and make sure no one is left out! Whether you are looking for an individual training plan, or a phased enablement strategy as part of a new platform onboarding with 200+ users - we will design, tweak and drive the plan to maximise engagement and ensure you hit the ground running. All sessions are recorded and shared with the training group following the course. Recordings are high-quality, designed with playback in mind and ready to be shared on your internal LMS or file-sharing system.
What you can expect
Certification support
We can provide tailored support whether you are working towards your first certification or consultant-level exams across the Adobe and Salesforce ecosystems. Getting certified in marketing automation platforms holds immense significance in today's competitive business landscape. Certifications validate your expertise and proficiency, providing a recognised endorsement of your skills in using these powerful tools effectively. By obtaining a certification, you gain a competitive edge, making you a more desirable candidate for employers or clients seeking professionals with demonstrated knowledge. Certification enables you to explore advanced functionalities and best practices, enhancing your ability to drive successful marketing campaigns, nurture leads, and achieve impressive ROI.
What you can expect
Interactive Learning
Whether you're in the room with us or joining online through our dedicated learning platform, our courses are designed with interactivity and engagement in mind. We use a blend of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech. With our approach to martech training, you'll feel more energised, engaged and you might even have some fun along the way!
Explore our Marketing Cloud expertise
Marketing Cloud Advanced
Build your next generation of marketing automation
We help organisations plan, implement and optimise Marketing Cloud Advanced, bringing together data, automation, journeys and Salesforce CRM within a scalable marketing architecture.
- Solution architecture and technical design
- Journey and automation build
- Segmentation and personalisation configuration
- Migration, testing and deployment support
- Data 360 and CRM integration
Marketing Cloud Account Engagement (Pardot)
Get more from Account Engagement (Pardot)
From platform configuration and lead management to Salesforce integration, automation, reporting and optimisation, we help B2B marketing teams improve how Pardot supports demand generation and revenue.
- Platform audits, optimisation and migration support
- Lead scoring, grading and lifecycle design
- Automation rules and engagement programmes
- Data, consent and segmentation configuration
- Salesforce CRM integration and field mapping
Salesforce Data 360
Build the data foundation for connected marketing
Turn fragmented customer data into a foundation your marketing teams can actually use, with expert support across Data 360 strategy, architecture, integration, modelling and activation.
- Data architecture and source integration
- Data model and identity resolution design
- Segmentation and calculated insights
- Data activation across Salesforce
- Governance, testing and technical optimisation
Marketing Cloud Success Stories
Better outcomes for Marketing Cloud customers
Advancing Martech at BPP with Salesforce Marketing Cloud
Building Salesforce Marketing Cloud confidence and capability with platform training, ongoing support and consultancy.
Maximising MWC Barcelona ticket sales with smarter website personalisation
Paymentshield Align Sales and Marketing with Lead Management.
FAQs
A few Marketo Engage things you may find useful
Our Pardot training can cover everything from platform navigation and campaign setup to automation, lead management, segmentation, reporting and best practice. Training is tailored to your team’s experience and the way you use Salesforce Account Engagement.
Yes. We provide Salesforce Account Engagement training for users at different levels, from beginners learning the fundamentals to experienced marketers developing more advanced automation, campaign and reporting skills.
Yes. We tailor Pardot training around your existing Salesforce Account Engagement setup, processes, campaign structure and business goals. This makes the training more relevant and easier for users to apply in their day-to-day work.
Yes. Where appropriate, we can deliver training using your own Pardot environment, campaign examples and processes. This helps users learn in context and apply new skills directly within your Salesforce Account Engagement instance.
Yes. Pardot training can be delivered remotely or in person, depending on your team, location and learning requirements. We can support one-off sessions or broader training programmes for larger teams.
Yes. We can provide ongoing Pardot coaching, skills development and platform support after the initial training. This helps teams build confidence, tackle more advanced use cases and strengthen in-house capability over time.
Platforms, data, AI and strategy aligned to drive performance, not just potential.
Find out how
Technology creates possiblity.
People create perfomance.
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