AI Governance & Control for Marketing

AI can move quickly across an organisation. Without clear boundaries, governance can struggle to keep pace and AI experimentation can quickly become difficult to control.

Marketing leaders need to balance innovation with concerns around data, privacy, security, accuracy and brand risk.

We help marketing leaders put the right structure around AI adoption, creating clarity around how it can be used, who is accountable and where oversight is needed. The result is an environment where teams can explore AI with greater confidence while the business retains appropriate control.

Clear, responsible AI governance

We’ll help you establish practical governance that enables teams to use AI confidently and responsibly. From policies and processes to permissions and controls, we’ll create the guardrails needed to move quickly while maintaining control.

Vendor & platform expertise

Our platform expertise: Adobe B2B

End-to-end expertise across Adobe’s B2B marketing, orchestration and work management platforms.

From Marketo Engage and Workfront to Adobe’s next generation of B2B journey orchestration, we help marketing teams turn their Adobe B2B investment into connected, scalable marketing.

Migrations from other vendor platforms and transitions from within the Adobe B2B ecosystem
Platform implementation, configuration and ongoing optimisation
Adobe B2B platform auditing, AI-enablement and AI-readiness
Data and integration mapping within Adobe B2B and the rest of your stack
Platform training and enablement

Explore Adobe B2B Services Marketo Training

Our platform expertise: Salesforce Marketing Cloud

Expert consultancy for Salesforce Marketing Cloud

Our consultants combine marketing, data and technical expertise to help you implement, integrate, optimise and evolve Salesforce Marketing Cloud Next around your business and customers.

Migrations from other vendor platforms and transitions from within the Salesforce ecosystem
Platform implementation, configuration and ongoing optimisation
Marketing Cloud platform auditing, AI-enablement and AI-readiness
Data and integration mapping within Marketing Cloud and the rest of your stack
Platform training and enablement

Explore Marketing Cloud Services Pardot Training

Brands who trust us

01

AI adoption is outpacing governance - uncontrolled use creates risks around data, compliance, accuracy and brand reputation.

02

Accountability for AI is unclear - teams need defined ownership, approval processes and appropriate human oversight.

03

AI use lacks visibility and control - organisations need to understand where AI operates, accesses data and influences decisions.

Sound familiar? We can help

Let’s Talk

How we help

Our approach

01 Create clear guardrails for AI Define practical policies and controls that enable responsible AI use while protecting customer data, compliance, accuracy and brand standards.

02 Establish ownership and human oversight Set decision rights, approval processes and review points so teams understand who is accountable and where human judgement remains essential.

03 Improve visibility and control Create a clear view of AI use cases, data access and automated actions so risks can be monitored and managed consistently.

Platforms we work with