Let's get started..
To register for the course, complete your details below to proceed to our payment page.
Get campaign-ready and learn advanced concepts
Account Engagement (Pardot) - Engagement Studio Advanced
3 days • £1,500pp- date
- spaces
- 5/6
- location
- Virtual - Instructor-led
About this course
Our Account Engagement (Pardot) training on Engagement Studio Advanced is tailored for marketers who are comfortable with the basics of Pardot, but who want to start maximising the capabilities of the platform by leveraging Engagement Studio to the fullest. The workshop is aimed at those with a good grasp of creating general marketing assets and lists but covers all aspects of the Engagement Studio, so no previous experience building these journeys is necessary!
This workshop is for:
- Marketing professionals with some Pardot experience who are looking to build their capabilities to execute automated journeys
- Pardot admins who want to understand all aspects of the platform, especially those chasing the MCAE Specialist Certification
Course outcomes
By the end of this short course, participants will:
- Understand the capabilities and limitations of Pardot's Engagement Studio
- Learn how to build adaptive, automated customer journeys
- Explore the nuances of the studio components
- Master the entry, exit and transition of Pardot Prospects across your Engagement Studios
- Be comfortable updating your active journeys with minimal disruption
Course Structure
| Studio Basics Entry Sources, Actions Rules and Triggers, Repeating Studios, Pausing and Unpausing | |
| Studio Optimisation Business Hours, Send Time Optimisation, Dynamic vs Static Entry, Synchronous Studios, Reporting on Studio Performance, Tips & Tricks |
How we teach you
- Blended Learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
- Interactive Remote Learning - We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
- On-going Support & Resources - All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.
Your trainer
Paul Shefferd is an Enablement Consultant at Clevertouch and a Marketing Cloud Certified Developer (as well as a Pardot Consultant and Salesforce Admin). Sheff is our go-to-guy for all things Salesforce, Pardot and Marketing Cloud, and even has his own pair of Salesforce slippers, it's true.
As a dedicated Enablement Consultant, Sheff has created and delivered bespoke training courses for some of the world's largest brands, taking their unique requirements and weaving them into memorable and relatable content.