Tools and knowledge for certification

Marketo Certified Expert

6 days
Virtual or In-Person

About the Course

Our expert course builds on platform essentials with a key focus on preparing trainees for their Marketo Engage Business Practitioner Expert Certification - AD0-E559 (formerly the Marketo Certified Expert exam).

Over this six-day course, delivered by our own Marketo Certified Experts, we'll be building up your confidence in the advanced aspects of Marketo (either within your own Marketo instance, or ours). We'll deep dive everything, from building effective nurture campaigns to managing lead flows between Marketo and your CRM.

  • The course consists of 12 two-and-a-half hour sessions, and is held remotely over a time period that suits you (either over six consecutive days, or spread out over a number of weeks).
  • Suitable for anyone with a job role working with Marketo, including: Marketing OperationsMarketing Manager, Marketing Automation/Email/Campaign Manager or a Developer supporting marketing.
  • Candidates should aim to have 6-12 months of experience within Marketo.

Course Outcome

With the course focusing on the Marketo Expert certification, the content focuses on advanced Marketo functionality and use cases whilst covering off the specific topics that will be explored in the exam.

  • Administration & Maintenance: Spending time in Marketo's Admin area, we look at configuration options and best practices for ensuring your Marketo instance is secure and ready to scale. We'll explore why you'd use Workspaces or Data Partitions, and setting up custom roles to tailor your own access requirements.
  • Campaign Management: Here we look at advanced Marketo configuration for our main Program types, demonstrate the benefits of global assets, tokens, webhooks and program member custom fields. This takes up 46% of the exam, so this is a big one!
  • Lead Management & Lifecycle: We get you comfortable in defining the Marketo lifecycle model, and provide best practices around lead scoring and Marketo Sales Insight management.
  • Data Management: Learn how to build operational programs to clean up data, manage segmentations dynamically and analyse data quality.
  • Reporting & Best Practices. Build out attribution models (focusing on Marketo's acquisition program function), learn how to identify key performance metrics for your campaigns and how best to visualise them. We also explore A/B testing, quality checks and best practices around lead scoring.

Course Structure

Data Management
Exam overview, data quality, data retention policy, data management exercises
Session 1
Data Management
Operational programs, segmentation for dynamic content, snippets and dynamic snippets
Session 2
Campaign Management, Best Practices
Email program A/B testing, folder structure, naming conventions, asset dependencies, forms, configure form submit actions
Session 3
Campaign Management, Reporting
Program channels and statuses, re-engage campaign build, success metrics, program tags, period costs and program acquisition
Session 4
Campaign Management
Event assets, event program build, webinar provider configuration, tokens
Session 5
Campaign Management
Engagement programs, requirements for First Cast, exhausted content, nurture campaign build, test stream
Session 6
Lead Management
Lead scoring, lead management/lifecycle model, interesting moments, lead activity log and creation source
Session 7
Administration & Maintenance
Admin section, users and roles, CRM integration and field mapping, audit trail, workspaces and partitions, LaunchPoint services and webhooks
Session 8
Administration & Maintenance, Best Practices, Reporting
Global vs local assets, email settings, field management, program member custom fields, email and program quality checks, analytics and reporting
Session 9
All Topics
Sample exam questions and answers
Session 10
All Topics
Mock exam
Session 11
All Topics
Any requested topics or practical exercises to repeat
Session 12

How We Train You

  • Blended Learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
  • Interactive Remote Learning: We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
  • Collaborative In-person Training: either at your offices or at our training space in Ropley, Hampshire.
  • On-going Support & Resources: All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.

With our approach, you'll feel more energised, engaged and you might even have some fun along the way!


Let's get started

Contact us today to find out more about our Marketo training, course availability and fees.