Marketo Certified Expert

for Teams • 6 days

location: Virtual or In-Person

About the Course

Our expert course builds on platform essentials with a key focus on preparing trainees for their Marketo Engage Business Practitioner Expert Certification - AD0-E559 (formerly the Marketo Certified Expert exam).

Over this six-day course, delivered by our own Marketo Certified Experts, we'll be building up your confidence in the advanced aspects of Marketo (either within your own Marketo instance, or ours). We'll deep dive everything, from building effective nurture campaigns to managing lead flows between Marketo and your CRM.

The course consists of 12 two-and-a-half hour sessions, and is held remotely over a time period that suits you (either over six consecutive days, or spread out over a number of weeks).
Suitable for anyone with a job role working with Marketo, including: Marketing Operations, Marketing Manager, Marketing Automation/Email/Campaign Manager or a Developer supporting marketing.
Candidates should aim to have 6-12 months of experience within Marketo.

Course Outcome

With the course focusing on the Marketo Expert certification, the content focuses on advanced Marketo functionality and use cases whilst covering off the specific topics that will be explored in the exam.

Administration & Maintenance: Spending time in Marketo's Admin area, we look at configuration options and best practices for ensuring your Marketo instance is secure and ready to scale. We'll explore why you'd use Workspaces or Data Partitions, and setting up custom roles to tailor your own access requirements.
Campaign Management: Here we look at advanced Marketo configuration for our main Program types, demonstrate the benefits of global assets, tokens, webhooks and program member custom fields. This takes up 46% of the exam, so this is a big one!
Lead Management & Lifecycle: We get you comfortable in defining the Marketo lifecycle model, and provide best practices around lead scoring and Marketo Sales Insight management.
Data Management: Learn how to build operational programs to clean up data, manage segmentations dynamically and analyse data quality.
Reporting & Best Practices. Build out attribution models (focusing on Marketo's acquisition program function), learn how to identify key performance metrics for your campaigns and how best to visualise them. We also explore A/B testing, quality checks and best practices around lead scoring.

Course Structure

Data Management Exam overview, data quality, data retention policy, data management exercises	Session 1
Data Management Operational programs, segmentation for dynamic content, snippets and dynamic snippets	Session 2
Campaign Management, Best Practices Email program A/B testing, folder structure, naming conventions, asset dependencies, forms, configure form submit actions	Session 3
Campaign Management, Reporting Program channels and statuses, re-engage campaign build, success metrics, program tags, period costs and program acquisition	Session 4
Campaign Management Event assets, event program build, webinar provider configuration, tokens	Session 5
Campaign Management Engagement programs, requirements for First Cast, exhausted content, nurture campaign build, test stream	Session 6
Lead Management Lead scoring, lead management/lifecycle model, interesting moments, lead activity log and creation source	Session 7
Administration & Maintenance Admin section, users and roles, CRM integration and field mapping, audit trail, workspaces and partitions, LaunchPoint services and webhooks	Session 8
Administration & Maintenance, Best Practices, Reporting Global vs local assets, email settings, field management, program member custom fields, email and program quality checks, analytics and reporting	Session 9
All Topics Sample exam questions and answers	Session 10
All Topics Mock exam	Session 11
All Topics Any requested topics or practical exercises to repeat	Session 12

How We Train You

Blended Learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
Interactive Remote Learning: We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
Collaborative In-person Training: either at your offices or at our training space in Ropley, Hampshire.
On-going Support & Resources: All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.

With our approach, you'll feel more energised, engaged and you might even have some fun along the way!

Let's get started