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Skills for new Marketo Admins
Marketo Engage Administrator Essentials Training
For Individuals • 3 hours • £495pp- date
- spaces
- 8/10
- location
- Virtual • Instructor Led
About the workshop
This intensive 3-hour interactive workshop is tailored for new Marketo Engage Admins aiming to establish a solid foundation in their organisation’s platform management. Led by our experienced Marketo Certified Experts, the session focuses on key administrative functions, best practices and approaches to help you structure and optimise your Marketo instance.
This workshop is designed for:
Newly appointed Marketo Admins looking to build confidence and competence in managing the platform day-to-day.
Marketing Operations professionals stepping into a Marketo admin role or supporting admin responsibilities.
Teams implementing Marketo for the first time and needing a structured understanding of platform setup and governance.
Anyone responsible for platform hygiene, reporting accuracy or CRM sync integrity who wants to understand how admin decisions impact long-term performance within both Marketo and their wider Martech Spines.
Outcomes
By the end of this workshop, participants will:
- Learn best practices for creating a Centre of Excellence framework.
- Understand the importance of naming conventions and their impact on reporting.
- Learn how to structure and configure Workspaces and Partitions, including CRM sync considerations.
- Master Program Channels, Statuses, and their implications for reporting.
- Explore the strategic use of Tags, Program Acquisition, and build out your instance to help you attribute your marketing efforts.
Course Structure
| Welcome & Introductions Participant introductions and workshop objectives. | |
| Platform Setup & Organisation Best Practices Naming conventions, folder structures, and asset management. | |
| Break | |
| Creating a Global Centre of Excellence (CoE) Development of reusable assets and templates. | |
| Program Channels, Statuses & Reporting Impact Defining program channels and understanding reporting metrics. | |
| Tags, Acquisition & Attribution Basics Utilising tags effectively and grasping acquisition and attribution fundamentals. |
How we teach you
- Blended Learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
- Interactive Remote Learning - We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us!
- On-going Support & Resources - All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too.
Your trainer
Chris Fowler is the Head of Enablement at Clevertouch, and a Marketo Certified Solutions Architect.
Having worked with global brands such as Nike, BT, Samsung, and HelloFresh, Chris has designed, developed and delivered training courses across both Salesforce and Adobe martech ecosystems in companies listed on the FTSE100, FTSE250 and across Europe.
As a dedicated Enablement Consultant, Chris develops his own courses through the eyes of a learner, with lots of 'lightbulb' moments and always aims to keep his training courses unique and above all, fun.